Hey there, thanks for stopping by!
I’m a writer, a marketer, a lover of books and information; I enjoy music, lazy days, fine wines, healthy and not-so-healthy food, rock-climbing, bike riding, camping and laughing with family and friends. I don’t have a vision of what makes a perfect day because every day is new and potentially life changing; I’ve experienced true love and true loss and I try, perhaps sometimes in vain, to keep an open mind and to not judge, but also to look at something from all angles before I make a decision. I’m not a guru, I don’t claim to be a thought leader, but I am really good at listening and I know a hell of a lot about what it takes to publish a book the right way. What’s the right way? First of all, mistakes are costly, know your options before you make choices—I’ll guide you through those choices. I know what makes a cover jump off the shelf, I know how to develop a brand that speaks to your audience, I know how to define your message, I know how to design, develop and optimize a website, set goals and reach those goals.
I began my career in publishing in 1999 as the editor of a small publishing house in San Diego. The truth is I had a hard time staying focused on my job, I found myself wanting to expand our reach and grow our readership, and so after butting my nose into the marketing department and perpetually insinuating that I could do it better, they gave me the chance to prove my point. I was given the position of Director of Marketing. We did grow our reach, and so did my love for publishing.
Today, I reflect on those early days and how much has changed in the industry. Publishing is a vast new frontier where the odds are stacked against you, and yet, you have the technological advantages of being able to connect with people at the farthest reaches of the globe. Done right, anyone can be successful. Perhaps it’s timing, perhaps it’s luck—but I think it’s more about having a great idea and then doing something about it. Anyone can write a book, but how many people do it well? Successful authors treat this like a business and work at their success every day.
I love meeting new people and learning new things, so meeting you is next on my list of things to do—let’s talk today!