Jane Lynch searches for her new memoir at a local bookstore. Doesn’t every author want to do this?
Posted by Nancy Hunter: SEO consultant at Monkey C Media.
One of our recent clients created a downloadable e-version of a children’s book she wrote, and wanted to offer it up for free in exchange for email sign-ups, as part of an overall promotional campaign for her latest novel.
Marketing-wise, I wanted to see if there was something more we could do with this quality freebie as fodder, so I took to Google in search of ideas. And, that’s when I stumbled upon the Pay with a Tweet concept, which touts itself as “the first social payment system, where people pay with the value of their social network.”
Like most online marketing tools, it has its share of fans and foes. The basic idea, as it would relate to Read the rest of this entry »
This particular link directed me to a video (below) and a book plug by TopRank blog CEO Lee Odden, for his book Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing (Wiley, 2012).
In the video, Odden clearly states: “SEO is dead.” But, what he really means is that SEO, as it’s largely been written about over the past several years, is dead. And that, in his opinion, meant it was time for a new book on the topic — one that talks about SEO from a more evolutionary perspective. And this makes a lot of sense.
Since search engines are constantly evolving and changing their algorithms, so do the best ways to optimize your content and your websites for those search engines. And, since that’s a lot to keep up with and battle against, Odden claims (and I agree) the better way to think about optimization is to make sure you’re optimizing for your customers, not simply for the search engines. In his book, he discusses ways to do this by focusing on brand marketing, and by creating awareness, interest, discovery and engagement among customers and users. Read the rest of this entry »
Recently we’ve seen a rash of database crashing. Imagine posting to your blog, adding a photo, editing a sentence—you click update and the whole thing disappears. You go to the home page and click refresh and there is nothing—no posts, no pages, the content of your entire site is gone in a flash. Now if that’s not enough to instill panic, I don’t know what is.
The truth is, anything can happen with your website, it can get hacked, the server can go kaput, the database can crash, and if you don’t have a recent backup of your content, you could be out of luck. People always ask me after something like this happens: “What can I do to ensure this doesn’t happen again?” Read the rest of this entry »
I’m a big fan and heavy user of Google Suggest and the Google AdWords Keyword Tool, but am always on the lookout for keyword alternatives. Now introducing: Ubersuggest! They claim to be “Google Suggest on steroids,” so at least they’re exuding quite a bit of confidence.
Ubersuggest is a free keyword generator that uses the information provided by Google, and then expands upon each of your submitted keywords and keyword phrases by combining them with other popular search terms. So, you’re getting longer keyword phrase ideas (or, blog post ideas) based on real user search trends.
Although it’s being especially highlighted for its usefulness in managing pay-per-click (PPC) ad campaigns, it’s also another interesting tool to add to your basic SEO arsenal.
Here’s a blog post I found that describes how Ubersuggest can be used to help with writer’s block. The example used here is based on the popular and overly saturated “how to” model — to see what people are commonly searching for helpful tips on. But, the same step-by-step process can be used to help with other content ideas.
And, speaking of “how to,” here’s another post I stumbled across that’s actually titled: How to Use Ubersuggest for Content & Optimization Ideas.
I’m always interested in hearing about new, helpful content and optimization tools, so please share your latest finds in the comments section below or get in touch via social media. I’d love to check them out!
Note: I used Ubersuggest to optimize this post.
Today Microsoft threw $300 million into the Barnes &Noble e-reader business (17.6% stake). It’ll be interesting to see how this whole Windows 8 vs. Android vs. iOS shakes out in the next few years.