June 11th, 2014
I’ve always advocated the use of images to break up text on the screen and draw attention to your words. After all, a picture’s worth a 1,000 words right? Well yes, but, here’s an interesting thought. What if everyone is using the same photo? What then?
Since I opened my design house (Monkey C Media) in 2004, I’ve become acutely aware of how common stock images are worldwide. There are quite a few popular and inexpensive places to buy royalty free stock photography and images online. It’s a great tool for finding just the right image to place on your postcard, website, in blog posts, and even on your book cover. Unfortunately, the secret is out. Read the rest of this entry »
June 4th, 2014
Word to the Wise: Don’t lose your URL. Many people are tempted to purchase a URL (domain name, like www.JenifferThompson.com for example) for five years or more so they don’t have to think about it again. Well guess what—you do want to think about it. I can’t tell you how many calls I’ve received from someone whose website went down because they let a URL expire. What’s worse is that most of those people had no idea where they purchased the URL or how to get it back. Read the rest of this entry »
May 14th, 2014
Never underestimate the power of a simple palette. Keep it simple—avoid using too many colors. Avoid clutter. The eye is like a muscle, if you overuse it, well, it gets tired. If you overwhelm your readers with too many colors, they may lose interest without even knowing why. Read the rest of this entry »
April 23rd, 2014
While many of us are professional authors, we have no idea how to write for the web. It’s an art in itself, and it could make or break the success of your website. Here’s some food for thought:
1. Write in narrow columns of text. They are easier to read and less likely to fatigue your reader.
2. Use bullet points and Read More buttons. Research shows that people will scan a page for interesting tidbits of information before they read it. If you have a lot to say, try summarizing it into a succinct paragraph and then link it to the rest of the article on a landing page deeper in your site.
3. Stay on point. You should distill your web copy down to the most important points and eliminate everything else. You have less than a second to grab someone’s attention, don’t risk overwhelming your reader.
4. Use captivating headlines. Be sure to make your message obvious, use headlines, lists and bold text to convey your message.
5. Use links. An obvious benefit of web writing is that you have an opportunity to link to other important areas on your site. Here you can reference resources, news sources, audio clips, other relevant websites and your own call-to-action.
6. Use relevant keywords. Try to use words that are relevant to the content within your site or article, words that other people might type into a search engine looking for the information you offer. The more you can do to help people find you, the better.
Tips by Monkey C Media
April 16th, 2014
If you are not updating your website at least once a week, you should be. This is a great way to keep your site fresh and exciting, and to ensure that search engines will spider your site. The more activity your site has, the more it will get noticed. Also, the more content you have (with lots of relevant keywords) the higher you will appear in search engine results on the likes of Google and Bing. And besides, your readers will have a reason to revisit your site and refer you to others.
A great way to keep your site updated is to keep a weekly or even daily blog, or add weekly free articles. If you provide your readers with a weekly newsletter, you should upload it to your site as well. There are many ways to add relevant content. Brainstorm some ideas and chances are you will be delighted with the results — and so will your readers.
This tip was brought to you by Monkey C Media.