May 14th, 2014
Never underestimate the power of a simple palette. Keep it simple—avoid using too many colors. Avoid clutter. The eye is like a muscle, if you overuse it, well, it gets tired. If you overwhelm your readers with too many colors, they may lose interest without even knowing why. Read the rest of this entry »
April 23rd, 2014
While many of us are professional authors, we have no idea how to write for the web. It’s an art in itself, and it could make or break the success of your website. Here’s some food for thought:
1. Write in narrow columns of text. They are easier to read and less likely to fatigue your reader.
2. Use bullet points and Read More buttons. Research shows that people will scan a page for interesting tidbits of information before they read it. If you have a lot to say, try summarizing it into a succinct paragraph and then link it to the rest of the article on a landing page deeper in your site.
3. Stay on point. You should distill your web copy down to the most important points and eliminate everything else. You have less than a second to grab someone’s attention, don’t risk overwhelming your reader.
4. Use captivating headlines. Be sure to make your message obvious, use headlines, lists and bold text to convey your message.
5. Use links. An obvious benefit of web writing is that you have an opportunity to link to other important areas on your site. Here you can reference resources, news sources, audio clips, other relevant websites and your own call-to-action.
6. Use relevant keywords. Try to use words that are relevant to the content within your site or article, words that other people might type into a search engine looking for the information you offer. The more you can do to help people find you, the better.
Tips by Monkey C Media
April 16th, 2014
If you are not updating your website at least once a week, you should be. This is a great way to keep your site fresh and exciting, and to ensure that search engines will spider your site. The more activity your site has, the more it will get noticed. Also, the more content you have (with lots of relevant keywords) the higher you will appear in search engine results on the likes of Google and Bing. And besides, your readers will have a reason to revisit your site and refer you to others.
A great way to keep your site updated is to keep a weekly or even daily blog, or add weekly free articles. If you provide your readers with a weekly newsletter, you should upload it to your site as well. There are many ways to add relevant content. Brainstorm some ideas and chances are you will be delighted with the results — and so will your readers.
This tip was brought to you by Monkey C Media.
March 19th, 2014
Getty Images recently changed their business model, making most of its images free to use for non-commercial purposes — with some conditions.
According to this excellent article posted on the topic on The Verge:
Getty Images is dropping the watermark for the bulk of its collection, in exchange for an open-embed program that will let users drop in any image they want, as long as the service gets to append a footer at the bottom of the picture with a credit and link to the licensing page.
For small bloggers, this is great news.
One caveat to keep in mind, though, is that one of Getty’s licensing terms for this new type of usage is: these embeddable photos are not to be used for commercial purposes. This means that if the goal of your website is in any way tied (directly or indirectly) to making money (ads on the site, selling a product, etc.), then you’ll need to go through the regular Getty paid image licensing channels.
What do you think of this news from Getty? Will you be using their free embeddable images on your website? What are some of your favorite places to source inexpensive or free images for your website or blog?