Articles about Blogging are for the most part boring.  It’s the same story over and over: you should be blogging—blogging drives traffic—blogging is a great marketing tool….  And yet, most bloggers quit after a few weeks, or worse yet, never get started.

There are a slew of reasons people have for not blogging:  I don’t have time. It doesn’t seem to be doing my site any good—no one reads my blogs?  I don’t know what to blog about.

The truth is, blogging does help drive traffic, blogging will build your audience, and it will establish your name in the marketplace!  The trick is this: you have to be patient and consistent.  You won’t see results right away, in fact, it can take up to a year before your blog builds a steady and loyal following—but it will, and that’s the exciting part.

Admittedly, when you first start blogging, it may seem like you are stuck on a desert island pontificating to the palm trees.  Persevere!!  Those smoke signals will reach your market eventually, and here’s the best part: even if no one reads your blogs, search engine spiders do.  Here’s how it works: the more you blog, the more relevant content (and keywords) you have for crawlers to index.

Let’s say for example you are trying to increase your ranking for the term “kids and guns.”  Google will rank your site for this term if it appears in your site frequently and it is relevant to the other content of your site. The best way to ensure relevance for this term is to blog about it frequently—don’t overdo it though, always blog as if you are speaking directly to your audience, saying the same thing over and over is boring.  Even if you don’t think you have an audience now, you will.  With this example, after a few months of blogging, your site might start to appear in the search engines for “kids and guns,” and slowly people will start to find you, read your blog, and tell others about you.  If your content is relevant to this topic, readers might subscribe to your RSS feed or book mark your blog.

You see, it’s not really about how many people are commenting on your blog—although it’s certainly nice to get feedback. In the beginning, it’s about creating content!  You know that saying, if you build it they will come?  Well, this is true, but you have to upkeep your blog by adding new content a minimum of once a week—otherwise the cobwebs will build up and no one will ever visit your blog—believe it or not, Internet spiders and crawlers don’t like cobwebs (bad Internet humor).

Chances are, if your inspired your readers will be too.