What is RockMelt and why should you care?  It’s a web browser and it has the potential to make your life easier.  One of, if not the most challenging issues facing a self-marketer today is finding-the-time-to-get-it-all-done.  I mean seriously.

Rockmelt, based on Google’s Chromium architecture, is a slick web browser that allows you to research, share, stay in touch with your readers, get inspired, chat with friends, and more—all at the same time. Add chewing bubble gum to that and you just might take over the word.

Here’s what it can do for you:

• Provide a totally customizable and slick browser that is based on Google’s Chromium (so, it’s fast)
• Import and organize all your bookmarks, so you can move over seamlessly
• Deliver instant news from the feeds of your choice (say Twitter, Facebook, HufPo, MSNBC, industry blogs, etc.)
• Reveal Facebook notifications at the top of your browser (so you’ll never miss an important message or opportunity).
• Social Reading apps that kick ass
• One-click sharing
• Chat with friends (from any window).

It could also distract you, so be sure to set boundaries and only follow those leads that will help further your marketing efforts. It’s too easy to get caught up in the increasingly distracting world of the Internet.  If needed, you can easily turn off your notifications and browse uninterrupted, because alone time is so often under-rated.