Q: What’s a good bounce rate? Higher or lower?

A: When tracking the traffic to your website, you should be aware of your bounce rate, which is literally when a visitor lands on your website and bounces right off.

Typically, you can expect a higher bounce rate if you are running a pay-per-click campaign, or if you are getting a lot of traffic through search engines. Why? Because you cannot control how people conduct a search and you certainly can’t know what people are looking for (not exactly anyway). This is why it’s so important to be very targeted with your blog post titles, title tags, tags, keywords, and description tags—it’s one thing to draw people in, it’s another to (more…)

Q: How can I be #1 in Google for my keywords?

A: In order to gain ranking for specific keywords, you need to add them to your site frequently—as relative content. Let’s say for example that you want to rank for the keyword phrase “healing and transformation.”

Google will scan indexed sites for this term—frequency is a huge part of this.  So, the question is: How often does this string of words appear in your site?  AND—how much competition do you have?

Now, let’s consider a term that is specific to your brand.  For this example, we’ll use the phrase “Sand Spirits Cards” because it appears frequently throughout the site of the person who submitted this question (thank you Pam). The competition for this phrase is very low – so of course her website comes up as number one.

Can we make your site come up for “healing and transformation” simply by optimizing your site for that term?   (more…)