Today Microsoft threw $300 million into the Barnes &Noble e-reader business (17.6% stake). It’ll be interesting to see how this whole Windows 8 vs. Android vs. iOS shakes out in the next few years.
Archive for the ‘The Mobile Wild West’ Category
Well, it’s ready for pre-order and shipping Nov 19.
The new Barnes & Noble Nook Color is running Android 2.1, WiFi equipped and selling for $249. Though I don’t think it’ll cannibalize iPad sales, it’s nice to see some competition out there.
I’m excited about the Lend (share) feature. And curious about the Read in Store feature. New features list here.
Attributor seems to think it’s on the up, up, up. But then they do sell anti-piracy software. The recent widespread availability of e-readers with no proprietary format may have something to do with it. Apple iPad, I’m looking at you (Kindle is still a relatively closed ecosystem). Is there a perfect DRM solution at this point? No, there’s not even a perfect e-reader format yet. But as content providers we’ll have to deal with these issues. And waiting never ends well, look at how well that worked for the music industry.
Flash, is coming to an iDevice near you. Nearly five months ago Adobe killed a project that would have brought Flash derived applications to the iPhone. Mainly because of section 3.3.1 of the Apple developer license. As of today it seems that Apple is quietly relenting in their battle with Adobe on Flash based apps. In the new developer agreement this section (3.3.1) has been removed entirely:
Specific programing languages are no longer mentioned. This means Flash programmers are back in the game. Of course you still have to get your app past the Apple approval board. But, things are looking up for both consumers of content and providers.
via: daring fireball
As the battle heats up in the e-reader war there is great opportunity, for the consumer. For the content provider things are a bit more difficult. Every device seems to have it’s own proprietary software — rendering (at best) a few other formats useless.
So what format should you use? At this point there is no one best answer, just strategic compromises. For instance, the Kindle has huge market penetration and a fantastic marketplace but only renders black and white. So children’s books will be a bit lack luster. The iPad renders color but some users complain about reading on a backlit screen and certain formats require additional software. Android Handhelds are portable, render in color but don’t read the popular MobiPocket format. Barnes and Noble Nook only reads three of the thirteen formats available but they have distribution in their favor.
So you’ve written a book which means you already know who your audience is. Now figure out what devices they’re likely using and build to them. Create a couple formats and let your fans decide how to fulfill their needs.
Resource: Wikipedia published this handy sortable grid to help you decide the best way(s) to publish your masterpiece.