In the world of Internet Marketing, sure, there are people out there (like me and my team) that are a bit savvier with some of the how-tos, but, at the end of the day, it is important to keep this in mind: You are your own best advocate.
Use your Internet Marketing team to help you understand the how-to’s and, of course, to help lead and supplement your own efforts, but, in order to be successful, it’s also important for YOU to engage with your audience, and for YOU to focus on drawing them in with authenticity and passion.
Sure, things like optimizing your website and your content for search are things that can be left almost entirely to the professionals. But, when it comes to engaging with your audience (and your potential audience) via blog posts, social media and on other websites, your participation is hugely important.
Go forth and be successful!