My philosophy is simple: Anyone can market themselves on the Internet. Even so, many people are intimidated by this big bad world of social media, websites, and web 2.0 technology. Regardless of how many free tools and tricks of the trade you can access, if you don’t feel comfortable using them—they are useless. That’s where I come in. Think of me as your coach and your cheerleader all rolled into one, a friendly voice to give you courage.

Together we will determine your marketing goals, see where your strengths lie and your overall comfort level, and put it all together to create a plan that makes sense for your marketing needs and your budget.

We’ll start with a few simple questions: What are you selling and who is your market? I get the same answers to these questions almost every time: my book, and everyone.

Chances are good that you are selling your book, but perhaps you should be marketing You—the expert. And, if you are selling to “everyone,” you’ve tackled a tough market to reach. A niche audience is easier to define and target. I’ll help you answer these questions and research your market. Then we can set reasonable goals for your online marketing campaign.

Most online marketing campaigns start out in a blaze of excitement only to reach burn out after about ninety days. The key to Internet Marketing is consistency. The good news is that you don’t have to do everything at once. Even if you only do one thing every week, you will get results. The trick is to stay within your comfort zone: Find social media that you like and choose marketing strategies that are rewarding. If you dread doing it, you’ll avoid it and then it becomes a source of stress.

I can help you work within a set budget so you are making smart choices that will work for you over time, instead of those that you spend a lot of money and time on now—only to find that you have gained nothing.

My promise: My coaching is based on a plan that offers both warm, friendly encouragement, and accountability to keep you on track. Your Internet Marketing plan will remain fluid as we track your results to make sure you achieve optimal success.