Search Engine Optimization (SEO) is one of those things that makes most people cringe, but the truth is, there is no right or wrong answer—often times it is more instinct than anything, and of course paying attention to what your visitors are doing (or not doing).
Search engine algorithms are constantly changing, but there are three things constant that will help you gain better ranking within the search engines. The building blocks of SEO:
- Title Tags, description tags, and keyword placement
- Fresh, well-written, relevant content, and landing pages
- Inbound links & anchor text