In general, we have become a get-it-now society. I think this is partially due to the amount of information we receive to our brains daily. You hear the phrase “I don’t have the bandwidth” all the time. People are overwhelmed. Mostly we are overwhelmed by choices. I bring this up because it is so important to remember this when you market your book. Have you made it possible for buyers to easily buy your book from anywhere on your website? Is your book even available yet?
This begs an entirely different question: When do you begin promoting your book?
The answer is: as soon as possible. But, here’s the key: (more…)