In general, we have become a get-it-now society. I think this is partially due to the amount of information we receive to our brains daily. You hear the phrase “I don’t have the bandwidth” all the time. People are overwhelmed. Mostly we are overwhelmed by choices. I bring this up because it is so important to remember this when you market your book. Have you made it possible for buyers to easily buy your book from anywhere on your website? Is your book even available yet?
This begs an entirely different question: When do you begin promoting your book?
The answer is: as soon as possible. But, here’s the key: Make sure you have a way to capture contact information so you can stay in touch with your audience. That way when your book is available your potential buyers will remember you.
I spoke with an author today who has a sizable network of interested buyers – people who keep asking him where they can buy it and when. But will they remember to buy once it’s out? This dilemma brings to mind big screen movie previews: When I’m at the theater I always see several previews for movies I really want to see? I never remember them. I always ask my husband: “What was that one movie we wanted to see?” He just rolls his eyes at me. Now I keep a mole-skin notepad in my purse – so I don’t forget to remember.
SO – do you have a system in place so people wont forget you? Maybe a give-away, a top ten tips list, a signed copy of your book? Whatever it is – we all need a carrot. Remind your audience to remember you and if your carrot is that good – they’ll encourage their friends to remember you too and that’s what sells books my friends!
