Personal branding isn’t an option, it’s a must.
Your brand is a combination of authority, online identity, and personal style—everything that makes you desirable and memorable. It’s your promise.
An Author Brand is the combination of what makes you special: your personal style + messaging + your online presence + quality product + logo + visuals + expectations + reputation + actions. Done correctly, all of these will equal a positive experience that keeps your fanbase coming back and encourages them to tell their friends about you.
Do you need an Author Brand?
You only need an author brand if you’re serious about selling books and ready to treat your writing like a business.
It’s particularly critical that Indie authors establish a brand because there is so much competition and only one way to rise to the top—be special, get noticed. Let’s face it, not everyone can be famous, not everyone can be a best-selling author, but someone will. Will that person be you?
Establishing your own personal brand is more challenging because you are so close to your message. I’ve developed a strategic 5-step method to help you flesh out and polish your message. Frankly, the process is just as important as the final brand because it gives you the opportunity to critically analyze what you are selling and who you are selling it to. Understanding your audience gives you the power to connect with them on a deeper level.
My expertise helps you analyze yours. This is a team effort. I facilitate the process of helping you look at what you do from a new angle. All the pieces might be in place, but we will reorganize them and cut the excess so that your message is clear and your personal identity is polished and memorable.