My name is Jeniffer Thompson and I am an author, speaker, and Internet Marketing strategist. I’m not a guru—I don’t have some miracle answer to guarantee your online success. What I do offer is a common sense approach to Internet Marketing. I concentrate on the nuts and bolts of how you can establish a professional online presence and will teach you simple steps anyone can follow:
develop your brand and fine-tune your message,
build a professional website and implement a strategic marketing funnel,
write engaging content that draws in your audience,
drive traffic and convert that traffic into revenue.
Plus, my team at Monkey C Media specializes in author services. We’ll implement anything you don’t have the time or the energy to tackle yourself: basic to advanced websites, custom Wordress websites, book cover and interior design, logo design, business cards and more—if you need it, we’ll create it. We will deliver on time—above and beyond your expectations.
While many of us are professional authors, we have no idea how to write for the web. It’s an art in itself, and it could make or break the success of your website. Here’s some food for thought:
1. Write in narrow columns of text. They are easier to read and less likely to fatigue your reader.
2. Use bullet points and Read More buttons. Research shows that people will scan a page for interesting tidbits of information before they read it. If you have a lot to say, try summarizing it into a succinct paragraph and then link it to the rest of the article on a landing page deeper in your site.
3. Stay on point. You should distill your web copy down to the most important points and eliminate everything else. You have less than a second to grab someone’s attention, don’t risk overwhelming your reader.
4. Use captivating headlines. Be sure to make your message obvious, use headlines, lists and bold text to convey your message.
5. Use links. An obvious benefit of web writing is that you have an opportunity to link to other important areas on your site. Here you can reference resources, news sources, audio clips, other relevant websites and your own call-to-action.
6. Use relevant keywords. Try to use words that are relevant to the content within your site or article, words that other people might type into a search engine looking for the information you offer. The more you can do to help people find you, the better.
If you are not updating your website at least once a week, you should be. This is a great way to keep your site fresh and exciting, and to ensure that search engines will spider your site. The more activity your site has, the more it will get noticed. Also, the more content you have (with lots of relevant keywords) the higher you will appear in search engine results on the likes of Google and Bing. And besides, your readers will have a reason to revisit your site and refer you to others.
A great way to keep your site updated is to keep a weekly or even daily blog, or add weekly free articles. If you provide your readers with a weekly newsletter, you should upload it to your site as well. There are many ways to add relevant content. Brainstorm some ideas and chances are you will be delighted with the results — and so will your readers.