My name is Jeniffer Thompson and I am an author, speaker, and Internet Marketing strategist. I’m not a guru—I don’t have some miracle answer to guarantee your online success. What I do offer is a common sense approach to Internet Marketing. I concentrate on the nuts and bolts of how you can establish a professional online presence and will teach you simple steps anyone can follow:
develop your brand and fine-tune your message,
build a professional website and implement a strategic marketing funnel,
write engaging content that draws in your audience,
drive traffic and convert that traffic into revenue.
Plus, my team at Monkey C Media specializes in author services. We’ll implement anything you don’t have the time or the energy to tackle yourself: basic to advanced websites, custom Wordress websites, book cover and interior design, logo design, business cards and more—if you need it, we’ll create it. We will deliver on time—above and beyond your expectations.
1. Craft a clear and concise message. As you write the copy that will entice and engage your potential buyers, use active language that will speak directly to their desires. Remember the WIIFM factor (What’s in it for me?). I guarantee that your audience will be asking themselves this question. Your text should immediately answer this and draw in your audience—making them want more, leading them toward your call-to-action where you convert traffic into revenue.
2. Write snappy headlines and pithy bullet points to grab your readers’ attention. These are the first copy a person will read—a well-written headline could be the difference between engaging your audience and getting the sale or losing your reader. For your bullet points, concentrate on 3 to 5 benefits that will pique their interest and draw them deeper into your site.
3. Use imagery to create a visually enticing message. Carefully selected imagery will not only break up an otherwise overwhelming block of text, it will tell your readers what the text is about. Use images that support your message and they will be more likely to read further. Read the rest of this entry »
When you drag and drop a photo directly into your WordPress editor, bypassing the Media Uploader Tool, the image gets “hotlinked.” Meaning, it will appear on your blog post, but, since you didn’t upload it to your own website, it remains hosted by the photo’s originating website.
Doing this is extremely frowned upon in the blogger realm because you are essentially stealing hosting bandwidth from the website you swiped the image from. Since you didn’t upload the image to host it on your site, it is instead being hosted on your site by someone else. That doesn’t sound too fair, does it? Read the rest of this entry »