by Jeniffer Thompson | Jul 22, 2026 | Author Marketing, Book Publishing, Ideas and Tips
Is your book marketable? Many first-time authors get lost in a great idea and rush to publish before ever considering this question. But this is the most important question you’ll need to answer before you begin the publishing process. Ideally, you’ll know the answer...
by Jeniffer Thompson | Jul 8, 2026 | Jeniffer Thompson
Below are four book promotion tactics that lead to a wider reach and big results. By using them, you effectively become you’re own publicist. I’ve included what they offer and what they require of you so that you can decide which ones you want to put your energy...
by Jeniffer Thompson | Jun 24, 2026 | Book Publishing, Ideas and Tips
I compiled this list of useful writing tools because, let’s face it, writing and publishing a book is a lot of work. It can seem overwhelming. But a little help may be just what you need to get to the finish line with your book. A Little Help Can Prevent Setbacks If...
by Jeniffer Thompson | Jun 10, 2026 | Author Marketing, Ideas and Tips
Your author platform and brand are separate marketing elements that work towards the same objective. It can seem as if they’re interchangeable or indistinct from each other because they work in tandem to grow your audience, build a loyal readership and sell more...
by Jeniffer Thompson | May 27, 2026 | Author Marketing, Events, Ideas and Tips
I had a great time last week in Portland, OR at IBPA’s annual Publishing University and it got me thinking about the many benefits of author conferences and festivals of every type. I originally posted on this topic back in 2024, right around the time of the 5th...
