by Jeniffer Thompson | Apr 29, 2026 | Book Publishing, Ideas and Tips
I recently wrote about why book endorsements matter and how you can approach them without stress, so today I wanted to cover following up on book endorsement requests and how to do that without feeling awkward or pushy. As I stated in my previous post on the topic,...
by Jeniffer Thompson | Apr 15, 2026 | Author Marketing, Ideas and Tips, Social
A reader recently reached out asking about the value authors get from posting on social, so I wanted to share some thoughts on using social media for book marketing. The fact is, social media can be a very useful tool for authors but it’s not the only tool at your...
by Jeniffer Thompson | Apr 1, 2026 | Book Publishing
If you’re considering writing a book, at some point you’ll want to publish it. This may seem obvious, but this part of the process is often overlooked in the planning stages. So, where do you begin? First, it should be pointed out that self-publishing a book...
by Jeniffer Thompson | Mar 18, 2026 | Author Marketing, Ideas and Tips, Jeniffer Thompson
It’s important to remember that your author marketing budget isn’t just about money. You’ll also need to consider how much time and emotional labor you can afford to invest because setting and understanding these aspects of your budget is crucial to building a...
by Jeniffer Thompson | Mar 4, 2026 | Author Marketing, Book Publishing
Most author-publishers understand how much book endorsements matter, but the idea of seeking endorsements (or blurbs, in the industry) can feel so overwhelming that they hesitate to ever send a single email requesting them. But the process shouldn’t be stressful. I...
