Book Marketing Tips
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The Benefits of Author Conferences Make Going Worth it
I had a great time last week in Portland, OR at IBPA’s annual Publishing University and it got me thinking about the many benefits of author conferences and festivals of every type. I originally posted on this topic back in 2024, right around the time of the 5th Annual San Diego Writer’s Festival. For those of you who don’t know, I have such a strong belief that these events are invaluable to...
13 + Upcoming Book Award Deadlines for Summer 2026
This list of upcoming book award deadlines contains something for almost everyone. Yes, there are a lot of genre fiction awards with summer deadlines here, but many of these also offer awards for nonfiction, poetry, and literary fiction, they just have different submission periods. When this is the case, I made note so you won’t miss out. I’ve included a brief overview and links for each to...
Following Up on Book Endorsement Requests (Without Feeling Awkward or Pushy)
I recently wrote about why book endorsements matter and how you can approach them without stress, so today I wanted to cover following up on book endorsement requests and how to do that without feeling awkward or pushy. As I stated in my previous post on the topic, book endorsements matter, not because they elevate your status as an author, but because they are social proof that your book is...
Some Thoughts on Using Social Media for Book Marketing
A reader recently reached out asking about the value authors get from posting on social, so I wanted to share some thoughts on using social media for book marketing. The fact is, social media can be a very useful tool for authors but it’s not the only tool at your disposal, and without a clear strategy and an end goal, it likely won’t bring the results you may hope for. But let’s talk about how...
Publishing Assistance: What to Look for and What to Avoid
You also might not get all of your publishing assistance from one source. Although authors often like to have as many resources as possible available in one place to keep things running smoothly.
Your Author Marketing Budget: How Much Time and Emotional Labor Can You Invest?
It’s important to remember that your author marketing budget isn’t just about money. You'll also need to consider how much time and emotional labor you can afford to invest because setting and understanding these aspects of your budget is crucial to building a sustainable and joyful marketing plan. What do I mean by emotional and time budgets? And how do you know how to set them? I’ll explain...
Why Book Endorsements Matter and How to Approach Them Without Stress
Most author-publishers understand how much book endorsements matter, but the idea of seeking endorsements (or blurbs, in the industry) can feel so overwhelming that they hesitate to ever send a single email requesting them. But the process shouldn’t be stressful. I think if you can reframe the way you approach getting book endorsements, and realize it’s an expected and common practice with...
A Glossary of Common Publishing Terms to Help Demystify Industry Jargon and Processes
Some of these common publishing terms may not seem so common if you're a new author. Because the same terms are often used in different ways, it can also be confusing. Some terms are even used interchangeably. Because of this, I wanted to create this little glossary, so you’ll be clear on what they mean in the industry, and through context, so you can feel confident during the publishing...
Annual Book Festivals By Region: Whether You Want to Attend or Participate, There’s Probably One Near You!
In a recent post I listed ten upcoming 2026 writers conferences that could benefit author-publishers, but in this post I want to focus on book festivals by region because book festivals are more reader-focused and listing them by region may inspire you to attend one near you. I also chose to focus this list mostly on larger book festivals in easily accessible locations, and nearby where some of...
Positioning Your Book Before You Self-Publish is Essential
Positioning your book before you self-publish is an essential process that ensures your book is both discoverable and appealing to your audience. And what you learn from the process will be the foundation of your marketing strategy. As a publishing consultant, I initiate the research and positioning as soon as I’ve finished reading a new client’s manuscript because it’s so important and can take...