Book Marketing Tips
Branding, Publishing & Digital Marketing ResourcesPlus, you’ll get Jeniffer’s 10-Step Personal Branding Guide to get started today!
Some Thoughts on Using Social Media for Book Marketing
A reader recently reached out asking about the value authors get from posting on social, so I wanted to share some thoughts on using social media for book marketing. The fact is, social media can be a very useful tool for authors but it’s not the only tool at your disposal, and without a clear strategy and an end goal, it likely won’t bring the results you may hope for. But let’s talk about how...
Publishing Assistance: What to Look for and What to Avoid
You also might not get all of your publishing assistance from one source. Although authors often like to have as many resources as possible available in one place to keep things running smoothly.
Your Author Marketing Budget: How Much Time and Emotional Labor Can You Invest?
It’s important to remember that your author marketing budget isn’t just about money. You'll also need to consider how much time and emotional labor you can afford to invest because setting and understanding these aspects of your budget is crucial to building a sustainable and joyful marketing plan. What do I mean by emotional and time budgets? And how do you know how to set them? I’ll explain...
Why Book Endorsements Matter and How to Approach Them Without Stress
Most author-publishers understand how much book endorsements matter, but the idea of seeking endorsements (or blurbs, in the industry) can feel so overwhelming that they hesitate to ever send a single email requesting them. But the process shouldn’t be stressful. I think if you can reframe the way you approach getting book endorsements, and realize it’s an expected and common practice with...
A Glossary of Common Publishing Terms to Help Demystify Industry Jargon and Processes
Some of these common publishing terms may not seem so common if you're a new author. Because the same terms are often used in different ways, it can also be confusing. Some terms are even used interchangeably. Because of this, I wanted to create this little glossary, so you’ll be clear on what they mean in the industry, and through context, so you can feel confident during the publishing...
Annual Book Festivals By Region: Whether You Want to Attend or Participate, There’s Probably One Near You!
In a recent post I listed ten upcoming 2026 writers conferences that could benefit author-publishers, but in this post I want to focus on book festivals by region because book festivals are more reader-focused and listing them by region may inspire you to attend one near you. I also chose to focus this list mostly on larger book festivals in easily accessible locations, and nearby where some of...
Positioning Your Book Before You Self-Publish is Essential
Positioning your book before you self-publish is an essential process that ensures your book is both discoverable and appealing to your audience. And what you learn from the process will be the foundation of your marketing strategy. As a publishing consultant, I initiate the research and positioning as soon as I’ve finished reading a new client’s manuscript because it’s so important and can take...
Your Self-Publishing Timeline: What to Expect
Many new authors believe their book is ready to publish when they’ve written the last page. But that’s not the case. There’s a whole list of to-dos you’ll need to prepare yourself for, from editing and brand preparation to developing your marketing strategy and completing the tasks required to publish your book according to professional standards. This is all part of your self-publishing...
Ten Upcoming 2026 Writers Conferences for Indie Authors
I’ve been attending (and presenting at) writers conferences for many years now and I’ve always encouraged others to do the same. I’m so passionate about it, I even co-founded a writers festival! So, I made this list of ten 2026 writers conferences hoping to inspire my readers to attend one this upcoming year. I believe the conference experience can often be invaluable because these types of...
Eight Upcoming 2026 Indie Author Book Awards
Because I’m so big on book awards, I like to give regular reminders to submit so no one misses out on an opportunity. So, below you’ll find eight 2026 indie author book awards with upcoming deadlines. I’ve put them in order by deadline. Don’t miss your chance! 1-Best Indie Awards: A Chance to Submit Early I included this indie author book award on my late 2025 book award list because the...