Book Marketing Tips
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Use These Book Promotion Tactics to Be Your Own Publicist!
Below are four book promotion tactics that lead to a wider reach and big results. By using them, you effectively become you’re own publicist. I've included what they offer and what they require of you so that you can decide which ones you want to put your energy into. The benefit of these types of book promotions is that they do not rely on algorithms, the length of your personal email list, or...
Useful Writing Tools for the Overwhelmed Author
I compiled this list of useful writing tools because, let’s face it, writing and publishing a book is a lot of work. It can seem overwhelming. But a little help may be just what you need to get to the finish line with your book. A Little Help Can Prevent Setbacks If you’re like me, you’ve probably noticed that even with a ton of inspiration and good ideas, setbacks can drain your time and...
An Author Platform AND Brand are Essential for Marketing Success
Your author platform and brand are separate marketing elements that work towards the same objective. It can seem as if they’re interchangeable or indistinct from each other because they work in tandem to grow your audience, build a loyal readership and sell more books. But defining and distinguishing these two elements is an important step in successfully building your overall author marketing...
The Benefits of Author Conferences Make Going Worth it
I had a great time last week in Portland, OR at IBPA’s annual Publishing University and it got me thinking about the many benefits of author conferences and festivals of every type. I originally posted on this topic back in 2024, right around the time of the 5th Annual San Diego Writer’s Festival. For those of you who don’t know, I have such a strong belief that these events are invaluable to...
13 + Upcoming Book Award Deadlines for Summer 2026
This list of upcoming book award deadlines contains something for almost everyone. Yes, there are a lot of genre fiction awards with summer deadlines here, but many of these also offer awards for nonfiction, poetry, and literary fiction, they just have different submission periods. When this is the case, I made note so you won’t miss out. I’ve included a brief overview and links for each to...
Following Up on Book Endorsement Requests (Without Feeling Awkward or Pushy)
I recently wrote about why book endorsements matter and how you can approach them without stress, so today I wanted to cover following up on book endorsement requests and how to do that without feeling awkward or pushy. As I stated in my previous post on the topic, book endorsements matter, not because they elevate your status as an author, but because they are social proof that your book is...
Some Thoughts on Using Social Media for Book Marketing
A reader recently reached out asking about the value authors get from posting on social, so I wanted to share some thoughts on using social media for book marketing. The fact is, social media can be a very useful tool for authors but it’s not the only tool at your disposal, and without a clear strategy and an end goal, it likely won’t bring the results you may hope for. But let’s talk about how...
Publishing Assistance: What to Look for and What to Avoid
You also might not get all of your publishing assistance from one source. Although authors often like to have as many resources as possible available in one place to keep things running smoothly.
Your Author Marketing Budget: How Much Time and Emotional Labor Can You Invest?
It’s important to remember that your author marketing budget isn’t just about money. You'll also need to consider how much time and emotional labor you can afford to invest because setting and understanding these aspects of your budget is crucial to building a sustainable and joyful marketing plan. What do I mean by emotional and time budgets? And how do you know how to set them? I’ll explain...
Why Book Endorsements Matter and How to Approach Them Without Stress
Most author-publishers understand how much book endorsements matter, but the idea of seeking endorsements (or blurbs, in the industry) can feel so overwhelming that they hesitate to ever send a single email requesting them. But the process shouldn’t be stressful. I think if you can reframe the way you approach getting book endorsements, and realize it’s an expected and common practice with...