Book Marketing Tips
Branding, Publishing & Digital Marketing ResourcesPlus, you’ll get Jeniffer’s 10-Step Personal Branding Guide to get started today!
Growing Your Author Platform: 4 Steps to Increased Visibility
Having a brand and a platform means being visible. But how do you become visible? Growing your author platform and increasing your visibility is a process. Increasing your visibility isn’t the only work you will do to grow your author platform, but it happens alongside developing your unique voice, choosing the visual elements of your brand and finding and defining your audience. If you're...
Define Your Ideal Reader with This 4-Step Process
In my last blog I discussed why knowing your purpose for writing your book was key to building your roadmap to success. One aspect I covered was how essential it was to know your audience. Now, I’d like to go into more detail about discovering your audience and digging deep to define your ideal reader. Defining your ideal reader requires going through the research process and really honing in...
Knowing Your Purpose for Writing Your Book is Key
When I’m working with a new client, whether consulting on publishing a book or developing an author brand, we always begin by establishing goals. Why is this important? Because knowing your purpose for writing your book will allow you to develop a joyful and sustainable marketing plan. Knowing Your Purpose for Writing Your Book Helps Determine Your Goals Many people want to write...
Helpful Tools for Indie Authors: Getting Focused and Organized
I’m all about creating a sustainable plan for your book marketing and platform-building strategy. So, I’m always looking for helpful tools for indie authors that can assist them in managing their time and making their work easier. In my last blog, I listed some tips for staying on top of content creation. Now, I’d like to cover some of the tools available to help indie authors stay focused and...
Staying on Top of Content Creation: Some Tips
One of the biggest challenges many of my clients (and myself, if I’m being honest) face is staying on top of content creation. It can be hard to find the time and to stay on task. But I also believe it’s possible to create a sustainable plan for growing your author platform and marketing your book and that should it be a joyful experience.
Preparing for Publication: The Early Steps
Preparing for publication starts much earlier than many indie authors expect. This is because you’ll need to have many things completed long before your book launch day to set yourself up for success. Growing your author platform and building your brand are the first things you’ll need to concentrate on, long before your book is published. This part of the process can start as early as 24...
Asking For Help When You Need It: Your Book Launch Team
Just remember, your supporters want to help you succeed. Not everyone on your book launch team list will be willing to lend a hand, but some will really go all out.
7 Book Awards for Indie Authors With Upcoming 2025 Deadlines
Besides the possibility of big cash prizes from some of these book awards for indie authors, they also offer credibility to your book and open up the opportunity to reach a wider audience.
Focusing Your Book Marketing Energy to Avoid Burnout
Of all of the things you do as an author, book marketing can be the most overwhelming. There is so much advice out there and it seems there is so much you’re supposed to be doing that it can be hard to know where to focus your book marketing energy. The thing is, you don’t need to do it all, all of the time. This leads to burnout and that’s not sustainable. Book marketing is a long-term effort...
LinkedIn is More Like Social Media Now: Is This Good or Bad?
In the last few years LinkedIn has become more popular and has a growing membership. Apparently, the number of posts on LinkedIn has grown by 41% in the last three years. It’s also slowly changing. Because of this, there’s been talk about whether LinkedIn is more like social media than a platform for professional networking these days. But what does this mean, and is this a good thing or bad...