Book Marketing Tips
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Focusing Your Book Marketing Energy to Avoid Burnout
Of all of the things you do as an author, book marketing can be the most overwhelming. There is so much advice out there and it seems there is so much you’re supposed to be doing that it can be hard to know where to focus your book marketing energy. The thing is, you don’t need to do it all, all of the time. This leads to burnout and that’s not sustainable. Book marketing is a long-term effort...
LinkedIn is More Like Social Media Now: Is This Good or Bad?
In the last few years LinkedIn has become more popular and has a growing membership. Apparently, the number of posts on LinkedIn has grown by 41% in the last three years. It’s also slowly changing. Because of this, there’s been talk about whether LinkedIn is more like social media than a platform for professional networking these days. But what does this mean, and is this a good thing or bad...
Yes, Self-Published Authors Can Do Pre-Orders! Here’s How
Many authors I work with are unaware that self-published authors can do pre-orders for their books. Yes! You too can take advantage of offering pre-orders to boost your book sales and I highly recommend that you do. Below, I'll explain why they’re beneficial and how indie authors can do pre-orders so you don’t miss out on the benefits of this author marketing strategy. How Do Pre-Orders...
Are Writing Contests Worth it? 11 to Consider
Much like book awards, writing contests are opportunities to gain recognition for your efforts, and winning comes with benefits. Yet many people don’t bother to submit their writing to these contests. They wonder, are writing contests worth it? Well, I think they are. After all, you have nothing to lose and a lot to gain. For those of you who haven’t published a book yet, or don’t ever want to...
4 Big Benefits of Author Conferences and Festivals
With the 2024 San Diego’s Writer’s Festival upon us I’ve been very busy with the planning and preparation. It’s also got me thinking about writer’s conferences in general, and why my co-founder, Marni Freedman, and I had a vision for the SDWF. Like many festivals now, and those that have come before us, we wanted to offer opportunities for authors to meet, network, learn, and be inspired. But we...
How Publishing Consultants Help Authors
Remember, self-published is a misnomer. Every author will need help getting their book out into the world. And the people who help facilitate that are available when you need them, at whatever your level of need happens to be.
Printing and Distribution Options for Self-Published Authors Explained
Print on demand, or POD, is one of the most commonly used printing and distribution options for self-published authors. This is because it makes the publishing process more seamless and there is less risk of ending up with a ton of printed, yet unsold books.
Are Hybrid Publishers Legit? How They Work and Some Red Flags to Avoid
In conclusion, and in my opinion, hybrid publishing is legit, but not every player is reputable. Do your homework and know what you want out of the deal. If you choose hybrid, you’ll potentially spend more money than you would self-publishing, but you’ll do far less work.
So, You Want to Publish a Book: Here are the First Steps
Publishing a book can be a fun, but often daunting task. First time publishers and authors often have many questions and the steps required to do it the right way can be confusing.
Your Author Branding Goals for 2024: A Checklist
Wow, the new year is already here and we’re almost halfway through January! Can you believe how time flies? If you’ve gotten a late start on compiling your goals for the new year, or just need a refresher on staying focused as you build your brand this list is for you. Let’s talk author branding goals for 2024! Do You Have Any New Author Branding Goals for 2024? Every year you should do...