by Jeniffer Thompson | Jun 10, 2026 | Author Marketing, Ideas and Tips
Your author platform and brand are separate marketing elements that work towards the same objective. It can seem as if they’re interchangeable or indistinct from each other because they work in tandem to grow your audience, build a loyal readership and sell more...
by Jeniffer Thompson | May 27, 2026 | Author Marketing, Events, Ideas and Tips
I had a great time last week in Portland, OR at IBPA’s annual Publishing University and it got me thinking about the many benefits of author conferences and festivals of every type. I originally posted on this topic back in 2024, right around the time of the 5th...
by Jeniffer Thompson | May 13, 2026 | Author Marketing, Book Publishing, Ideas and Tips
This list of upcoming book award deadlines contains something for almost everyone. Yes, there are a lot of genre fiction awards with summer deadlines here, but many of these also offer awards for nonfiction, poetry, and literary fiction, they just have different...
by Jeniffer Thompson | Apr 15, 2026 | Author Marketing, Ideas and Tips, Social
A reader recently reached out asking about the value authors get from posting on social, so I wanted to share some thoughts on using social media for book marketing. The fact is, social media can be a very useful tool for authors but it’s not the only tool at your...
by Jeniffer Thompson | Mar 18, 2026 | Author Marketing, Ideas and Tips, Jeniffer Thompson
It’s important to remember that your author marketing budget isn’t just about money. You’ll also need to consider how much time and emotional labor you can afford to invest because setting and understanding these aspects of your budget is crucial to building a...
by Jeniffer Thompson | Mar 4, 2026 | Author Marketing, Book Publishing
Most author-publishers understand how much book endorsements matter, but the idea of seeking endorsements (or blurbs, in the industry) can feel so overwhelming that they hesitate to ever send a single email requesting them. But the process shouldn’t be stressful. I...
