by Jeniffer Thompson | Apr 15, 2026 | Author Marketing, Ideas and Tips, Social
A reader recently reached out asking about the value authors get from posting on social, so I wanted to share some thoughts on using social media for book marketing. The fact is, social media can be a very useful tool for authors but it’s not the only tool at your...
by Jeniffer Thompson | Mar 18, 2026 | Author Marketing, Ideas and Tips, Jeniffer Thompson
It’s important to remember that your author marketing budget isn’t just about money. You’ll also need to consider how much time and emotional labor you can afford to invest because setting and understanding these aspects of your budget is crucial to building a...
by Jeniffer Thompson | Mar 4, 2026 | Author Marketing, Book Publishing
Most author-publishers understand how much book endorsements matter, but the idea of seeking endorsements (or blurbs, in the industry) can feel so overwhelming that they hesitate to ever send a single email requesting them. But the process shouldn’t be stressful. I...
by Jeniffer Thompson | Feb 18, 2026 | Author Marketing, Book Publishing
Some of these common publishing terms may not seem so common if you’re a new author. Because the same terms are often used in different ways, it can also be confusing. Some terms are even used interchangeably. Because of this, I wanted to create this little...
by Jeniffer Thompson | Jan 21, 2026 | Book Publishing, Ideas and Tips, Selling Your Book
Positioning your book before you self-publish is an essential process that ensures your book is both discoverable and appealing to your audience. And what you learn from the process will be the foundation of your marketing strategy. As a publishing consultant, I...
by Jeniffer Thompson | Jan 7, 2026 | Author Marketing, Book Publishing, Selling Your Book
Many new authors believe their book is ready to publish when they’ve written the last page. But that’s not the case. There’s a whole list of to-dos you’ll need to prepare yourself for, from editing and brand preparation to developing your marketing strategy and...
