Book Marketing Tips
Branding, Publishing & Digital Marketing ResourcesPlus, you’ll get Jeniffer’s 10-Step Personal Branding Guide to get started today!
How to Guarantee A Dynamite Book Cover That Sells
Yes, You Can Judge a Book By Its Cover (And Your Readers Will Too) We’ve all heard the old adage about judging outward appearances so many times, and it is good advice—when judging people. When it comes to actual books, like it or not, it’s the first way we judge them. Just today I was in an awesome local bookstore here in San Diego called Warwick's doing a special Bonus episode for my new...
Update: Submitting Your Book For A Book Review
Congratulations! You’ve put in the time, energy and research into writing and publishing your very first book! But now what?
Using the Power of Color to Create a Winning Brand
We are visual creatures. And do you know what draws our eye and sparks our imagination first? If you guessed color, you’re right. Color evokes ideas, imagery, and emotions. In the world of marketing and branding, color builds associations—and those associations should, ideally, be connected to your brand. Why Color Matters for Winning Brands You may have noticed that certain colors are common...
How to Develop a System for Creating and Organizing Content
Content development is such a critical part of building and maintaining a loyal following, and yet, so many authors and entrepreneurs are overwhelmed by the idea of creating a steady flow of consistent content that attracts and resonates with their target audience. That’s why I include Content as one of the three pillars of successful tribe building, along with Audience, and Loyalty. If you know...
You Don’t Need an NDA as an Author
One of the biggest mistakes we can make as new writers is not being savvy about how the industry works. I recently came across an old article from 2015 about the use of non- disclosure agreements, otherwise known as NDAs.
Searching Google with Focus
Below is a guide to following Google with focus to get more out of your SEO. If you want your site or blog to rank higher in Google searches, you'll need to do a few things. I've broken it all down into easy to follow steps for you. So, give it a shot! Track incoming links It’s important that you pay attention to the engagement you get from all of your online content from social media to your...
Using Keywords to Build Your Audience
In the age of digital marketing it’s critical that you attract the attention of your audience, and more importantly-- retain their attention! But how do you rise above the noise of your competition and get noticed? Ironically, I’ve got just one word for you: Keywords. Well, they’re a good place to start anyway. You must consistently write relevant copy that targets the needs of your...
Book Awards: What Do You Do with a Book Award?
Congratulations! You just won first place in a book awards contest! Now what? This post is about connecting the dots, oh, beautiful writer, connecting the dots of your success! Let’s be clear: No, book awards don't sell books—it’s what you do with them that sells books. It’s all about how hard you hustle to get the word out and use that award to boost your credibility. You are no...
Is Your Website Safe?
I was delighted to hear from a long-time client whose been working on some amazing projects, has written several books to International success, and is working on yet another book. Then the bad news came: her website was hacked and she lost everything. Sound of heart breaking. I know, right? How does this happen? Whether it be a lack of communication, an outdated email, an expired credit card,...
Top 3 SEO Mistakes You’re Making Right Now
Are you wondering how to get more traffic to your website and reach more people? These three techniques, that anyone can do, will make a huge impact on your search ranking and get you more visibility.