Book Marketing Tips
Branding, Publishing & Digital Marketing ResourcesPlus, you’ll get Jeniffer’s 10-Step Personal Branding Guide to get started today!
Sometimes, You Just Need a Little Inspiration
If you’re anything like me, your inspiration may be waxing and waning a bit these days. There are even days that you want a bit of an escape, and that’s fine. Self-care is important!
You Can Sell Your Book Through the Power of a Loyal Fanbase
These days, especially as an Indie author, you kind of have to have a following already to sell your book. Yes, you should market, and you should promote, but if you don’t have a clear and trustworthy brand you’ll be overlooked.
Getting a Lower Facebook Reach Lately? There May Be a Solution.
Have you noticed your Facebook reach dropping in the past few weeks or months? Well, part of that is due to one of the more recent changes Facebook made.
Hashtags: Why and How You Should Still Use Them
Hashtags have been around since 2007, and everyone at this point is likely familiar with them. But it’s rarer that we know how to use them properly, especially for marketing our personal brands.
Impostor Syndrome. Let’s Talk About It.
Impostor Syndrome Can Really Mess With You I know I go on a lot about putting yourself out there, letting your light shine, etc. But do you ever feel like you really don’t know what you’re doing? That you aren’t good enough to be a thought leader, speaker, or author on the subject of your passion? Here’s a secret—almost everyone gets that feeling at some point. It’s called impostor syndrome, and...
Staying Focused and Motivated When Everything Seems Chaotic
If you’ve been having trouble getting work done lately, you’re not alone. There’s a lot going on in the world and with all of it weighing on your mind, it can be really hard to stay focused and motivated on your work and other goals.
Media Kits: Some Advice from a Pro
You're Going to Need a Media Kit My last post covered press releases, what they are and why you need one for your book. Today I want to talk about your media kit. And what better advice could I give than that of an expert on media kits? So I reached out to Sandy Poirier, at Smith Publicity and asked her what she thought, so I could share her expertise with you. And she was kind enough to...
Your Press Release: Five Ways to Promote Your Book
A press release doesn’t just alert the press to your book, it also adds to your credibility and informs your audience about you and your book in a succinct way.
Influencers 101: Building Your Influence
So, you don’t have to go and ask for an opportunity necessarily—though you can. But more importantly: if you don’t show up to the party, you won’t get asked to dance.
Influencers 101: Influencer Collaboration
Knowing what type of influencer collaboration will work best for you is as simple as knowing your goals and being realistic about your expectations. So, if you’ve never collaborated before, start small, with mentions and shares on social media and move up towards the kind of partnerships that lead to co-promotions.