Book Marketing Tips
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Building Your Author Brand Requires Checking In as You Go
I always recommend doing yearly, quarterly, and even monthly check-ins when building your author brand. These check-ins keep you focused and motivated to continue growing your platform and they keep you on track. I’ve written about yearly check-ins and quarterly check-ins before, and I update those posts from time to time. But I wanted to write an entirely new post to refocus on these...
The Latest Author Scams and How to Avoid Them
Recently, a lovely and long-time client of mine reached out to tell me about a bad experience she had, asking me to warn others. I was shocked to hear that she had been the victim of one of the latest type of author scams out there. Her story inspired me to do some research, and I want to share what I found, so my readers don’t fall victim to any of these types of scams. Still Scams But...
Book Reviews Help Sell Your Book, So Let’s Talk About Them
Book reviews help sell your book in many ways and they hold a ton of marketing power. I’ve found that most new indie authors know this, but have no idea how to get book reviews so they don’t really put any effort into getting them. You can get them though, if you know how, and there are tactics you can use to harness their marketing power. So, let’s talk about book reviews, why they’re so...
Building Your Author Platform by Writing Beyond Your Book
So, you’ve written a book, or plan to. Now, what? Well, it’s time to put yourself out there. Because making yourself visible gives you the ability to attract and grow your audience before your book is even published. The more you’re seen and your voice heard, the more people will begin to pay attention. So, when your book does come out, they’ll care. This is visibility is known as an author...
Writing a Short Professional Bio: The Formula for Getting it Right
It doesn’t need to be perfect right now and you can always edit and tweak it as needed. But if you put some work into writing a short professional bio now, you won’t be overwhelmed if you need it on a moments notice! For instance, if you get an opportunity to guest blog. Or if you’re submitting an article to an industry publication.
10 Upcoming Indie Book Award Deadlines: Fall and Winter 2025
At the beginning of the year I wrote a list of awards with deadlines for spring and summer, and now that those have passed, I wanted to share a list of upcoming indie book award deadlines for fall and winter. Because there are so many indie book awards out there, there are submission periods open basically throughout the year. But I also know it’s easy to miss those deadlines if you’re not on...
Ideas and Tips for Your Book Launch Party: Creating a Memorable Event
Although it can seem like a lot of work, your book launch party will go smoothly and be memorable if you stick to an agenda, use strategically placed print marketing materials and create a practical layout that helps the event flow.
Create a Strong Elevator Pitch that Reflects Your Author Brand
A strong elevator pitch allows you to express what you’re all about and why you do what you do, all while simply introducing yourself. And it won’t sound awkward or unnatural if done right. This one brief statement will be memorable and accurately reflect your author brand. Below I’ll walk you through the process so you create your elevator pitch. What is an Elevator Pitch and Why Do You Need...
A Unique Writer Proposition Strengthens Your Brand and Sets You Apart
As an author, when you know your unique writer proposition (known as a unique value proposition in corporate branding terms) it allows you to stand out from the crowd. It tells your audience that you’re offering something that other authors in your genre don’t. So, I want to tell you all about UWPs, how to discover yours, and why it’s important for your author marketing and branding efforts. ...
Your Author Messaging Strategy: Forming Your Brand’s Voice
Remember, using your true voice will ensure consistency in your messaging, build trust with your audience, and strengthen your author brand. It will send the right message to the world and your readers. Use it proudly and authentically.