Book Marketing Tips
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Why Book Endorsements Matter and How to Approach Them Without Stress
Most author-publishers understand how much book endorsements matter, but the idea of seeking endorsements (or blurbs, in the industry) can feel so overwhelming that they hesitate to ever send a single email requesting them. But the process shouldn’t be stressful. I think if you can reframe the way you approach getting book endorsements, and realize it’s an expected and common practice with...
A Glossary of Common Publishing Terms to Help Demystify Industry Jargon and Processes
Some of these common publishing terms may not seem so common if you're a new author. Because the same terms are often used in different ways, it can also be confusing. Some terms are even used interchangeably. Because of this, I wanted to create this little glossary, so you’ll be clear on what they mean in the industry, and through context, so you can feel confident during the publishing...
Annual Book Festivals By Region: Whether You Want to Attend or Participate, There’s Probably One Near You!
In a recent post I listed ten upcoming 2026 writers conferences that could benefit author-publishers, but in this post I want to focus on book festivals by region because book festivals are more reader-focused and listing them by region may inspire you to attend one near you. I also chose to focus this list mostly on larger book festivals in easily accessible locations, and nearby where some of...
Positioning Your Book Before You Self-Publish is Essential
Positioning your book before you self-publish is an essential process that ensures your book is both discoverable and appealing to your audience. And what you learn from the process will be the foundation of your marketing strategy. As a publishing consultant, I initiate the research and positioning as soon as I’ve finished reading a new client’s manuscript because it’s so important and can take...
Your Self-Publishing Timeline: What to Expect
Many new authors believe their book is ready to publish when they’ve written the last page. But that’s not the case. There’s a whole list of to-dos you’ll need to prepare yourself for, from editing and brand preparation to developing your marketing strategy and completing the tasks required to publish your book according to professional standards. This is all part of your self-publishing...
Ten Upcoming 2026 Writers Conferences for Indie Authors
I’ve been attending (and presenting at) writers conferences for many years now and I’ve always encouraged others to do the same. I’m so passionate about it, I even co-founded a writers festival! So, I made this list of ten 2026 writers conferences hoping to inspire my readers to attend one this upcoming year. I believe the conference experience can often be invaluable because these types of...
Eight Upcoming 2026 Indie Author Book Awards
Because I’m so big on book awards, I like to give regular reminders to submit so no one misses out on an opportunity. So, below you’ll find eight 2026 indie author book awards with upcoming deadlines. I’ve put them in order by deadline. Don’t miss your chance! 1-Best Indie Awards: A Chance to Submit Early I included this indie author book award on my late 2025 book award list because the...
Building Your Author Brand Requires Checking In as You Go
I always recommend doing yearly, quarterly, and even monthly check-ins when building your author brand. These check-ins keep you focused and motivated to continue growing your platform and they keep you on track. I’ve written about yearly check-ins and quarterly check-ins before, and I update those posts from time to time. But I wanted to write an entirely new post to refocus on these...
The Latest Author Scams and How to Avoid Them
Recently, a lovely and long-time client of mine reached out to tell me about a bad experience she had, asking me to warn others. I was shocked to hear that she had been the victim of one of the latest type of author scams out there. Her story inspired me to do some research, and I want to share what I found, so my readers don’t fall victim to any of these types of scams. Still Scams But...
Book Reviews Help Sell Your Book, So Let’s Talk About Them
Book reviews help sell your book in many ways and they hold a ton of marketing power. I’ve found that most new indie authors know this, but have no idea how to get book reviews so they don’t really put any effort into getting them. You can get them though, if you know how, and there are tactics you can use to harness their marketing power. So, let’s talk about book reviews, why they’re so...