Book Marketing Tips
Branding, Publishing & Digital Marketing ResourcesPlus, you’ll get Jeniffer’s 10-Step Personal Branding Guide to get started today!
Building Your Author Platform by Writing Beyond Your Book
So, you’ve written a book, or plan to. Now, what? Well, it’s time to put yourself out there. Because making yourself visible gives you the ability to attract and grow your audience before your book is even published. The more you’re seen and your voice heard, the more people will begin to pay attention. So, when your book does come out, they’ll care. This is visibility is known as an author...
Writing a Short Professional Bio: The Formula for Getting it Right
It doesn’t need to be perfect right now and you can always edit and tweak it as needed. But if you put some work into writing a short professional bio now, you won’t be overwhelmed if you need it on a moments notice! For instance, if you get an opportunity to guest blog. Or if you’re submitting an article to an industry publication.
10 Upcoming Indie Book Award Deadlines: Fall and Winter 2025
At the beginning of the year I wrote a list of awards with deadlines for spring and summer, and now that those have passed, I wanted to share a list of upcoming indie book award deadlines for fall and winter. Because there are so many indie book awards out there, there are submission periods open basically throughout the year. But I also know it’s easy to miss those deadlines if you’re not on...
Ideas and Tips for Your Book Launch Party: Creating a Memorable Event
Although it can seem like a lot of work, your book launch party will go smoothly and be memorable if you stick to an agenda, use strategically placed print marketing materials and create a practical layout that helps the event flow.
Create a Strong Elevator Pitch that Reflects Your Author Brand
A strong elevator pitch allows you to express what you’re all about and why you do what you do, all while simply introducing yourself. And it won’t sound awkward or unnatural if done right. This one brief statement will be memorable and accurately reflect your author brand. Below I’ll walk you through the process so you create your elevator pitch. What is an Elevator Pitch and Why Do You Need...
A Unique Writer Proposition Strengthens Your Brand and Sets You Apart
As an author, when you know your unique writer proposition (known as a unique value proposition in corporate branding terms) it allows you to stand out from the crowd. It tells your audience that you’re offering something that other authors in your genre don’t. So, I want to tell you all about UWPs, how to discover yours, and why it’s important for your author marketing and branding efforts. ...
Your Author Messaging Strategy: Forming Your Brand’s Voice
Remember, using your true voice will ensure consistency in your messaging, build trust with your audience, and strengthen your author brand. It will send the right message to the world and your readers. Use it proudly and authentically.
An Author Mission Statement Helps Drive a Sustainable, Joyful Brand
The idea of having a personal brand is often viewed by authors as an inauthentic marketing gimmick, but it shouldn’t be. If your brand is a marketing gimmick, you’re doing it wrong. Your brand is meant to be the essence of who you are. When you have an author brand that speaks to that authenticity, it will be sustainable and joyful. And a starting point for building a sustainable, authentic and...
Your Core Values: A Fun Exercise to Uncover the Heart of Your Brand
Identifying your core values is an integral part of building your brand. These core values are the heart of who you are, what you stand for, and they drive your purpose for doing what you do. It's part of the process of finding your authentic self so that you’ll be able to maintain a relatable and authentic brand and stay true to your mission. So, I thought I’d share a little exercise that will...
Growing Your Author Platform: 4 Steps to Increased Visibility
Having a brand and a platform means being visible. But how do you become visible? Growing your author platform and increasing your visibility is a process. Increasing your visibility isn’t the only work you will do to grow your author platform, but it happens alongside developing your unique voice, choosing the visual elements of your brand and finding and defining your audience. If you're...