Book Marketing Tips
Branding, Publishing & Digital Marketing ResourcesPlus, you’ll get Jeniffer’s 10-Step Personal Branding Guide to get started today!
Create a Strong Elevator Pitch that Reflects Your Author Brand
A strong elevator pitch allows you to express what you’re all about and why you do what you do, all while simply introducing yourself. And it won’t sound awkward or unnatural if done right. This one brief statement will be memorable and accurately reflect your author brand. Below I’ll walk you through the process so you create your elevator pitch. What is an Elevator Pitch and Why Do You Need...
A Unique Writer Proposition Strengthens Your Brand and Sets You Apart
As an author, when you know your unique writer proposition (known as a unique value proposition in corporate branding terms) it allows you to stand out from the crowd. It tells your audience that you’re offering something that other authors in your genre don’t. So, I want to tell you all about UWPs, how to discover yours, and why it’s important for your author marketing and branding efforts. ...
Your Author Messaging Strategy: Forming Your Brand’s Voice
Remember, using your true voice will ensure consistency in your messaging, build trust with your audience, and strengthen your author brand. It will send the right message to the world and your readers. Use it proudly and authentically.
An Author Mission Statement Helps Drive a Sustainable, Joyful Brand
The idea of having a personal brand is often viewed by authors as an inauthentic marketing gimmick, but it shouldn’t be. If your brand is a marketing gimmick, you’re doing it wrong. Your brand is meant to be the essence of who you are. When you have an author brand that speaks to that authenticity, it will be sustainable and joyful. And a starting point for building a sustainable, authentic and...
Your Core Values: A Fun Exercise to Uncover the Heart of Your Brand
Identifying your core values is an integral part of building your brand. These core values are the heart of who you are, what you stand for, and they drive your purpose for doing what you do. It's part of the process of finding your authentic self so that you’ll be able to maintain a relatable and authentic brand and stay true to your mission. So, I thought I’d share a little exercise that will...
Growing Your Author Platform: 4 Steps to Increased Visibility
Having a brand and a platform means being visible. But how do you become visible? Growing your author platform and increasing your visibility is a process. Increasing your visibility isn’t the only work you will do to grow your author platform, but it happens alongside developing your unique voice, choosing the visual elements of your brand and finding and defining your audience. If you're...
Define Your Ideal Reader with This 4-Step Process
In my last blog I discussed why knowing your purpose for writing your book was key to building your roadmap to success. One aspect I covered was how essential it was to know your audience. Now, I’d like to go into more detail about discovering your audience and digging deep to define your ideal reader. Defining your ideal reader requires going through the research process and really honing in...
Knowing Your Purpose for Writing Your Book is Key
When I’m working with a new client, whether consulting on publishing a book or developing an author brand, we always begin by establishing goals. Why is this important? Because knowing your purpose for writing your book will allow you to develop a joyful and sustainable marketing plan. Knowing Your Purpose for Writing Your Book Helps Determine Your Goals Many people want to write...
Helpful Tools for Indie Authors: Getting Focused and Organized
I’m all about creating a sustainable plan for your book marketing and platform-building strategy. So, I’m always looking for helpful tools for indie authors that can assist them in managing their time and making their work easier. In my last blog, I listed some tips for staying on top of content creation. Now, I’d like to cover some of the tools available to help indie authors stay focused and...
Staying on Top of Content Creation: Some Tips
One of the biggest challenges many of my clients (and myself, if I’m being honest) face is staying on top of content creation. It can be hard to find the time and to stay on task. But I also believe it’s possible to create a sustainable plan for growing your author platform and marketing your book and that should it be a joyful experience.