Book Marketing Tips
Branding, Publishing & Digital Marketing ResourcesPlus, you’ll get Jeniffer’s 10-Step Personal Branding Guide to get started today!
How to Look Your Best on Zoom: Some Tips and Tricks
This has been the year of Zoom. And virtual meetings of all kinds— on Zoom and other platforms—are probably going to stick around on some level for the foreseeable future. So, if you haven’t already dialed in your Zoom game, or just need some tips on how to get your best Zoom on, this one’s for you.
Fable: A New Brand and Influence Building Platform?
There are a million potential brand and influence building platforms out there it seems, but the latest to catch my eye was Fable. What is Fable, you ask? Well, simply put, Fable is an app meant for creating and joining book clubs. Seems fun and full of possibility, right?
Marketing to Your Target Audience by Generation
Marketing to your target audience by generation, rather than an arbitrary age grouping, will be more nuanced, and allow you to appeal to specific values and interests.
Using Videos to Market Your Book or Build Your Brand
If you haven’t tried using video to market your book or build your brand yet, maybe it’s time to consider it! On social media, videos get more engagement than other types of posts.
What is #WritersLift and What Can it Do for You?
You’ve probably seen this hashtag all over Twitter and wondered what #WritersLift is all about, and if you should participate.
What a Personal Brand Is and Isn’t
I know that a lot of people have a sort of cringe reaction to the term Personal Brand, because it often seems icky, self-promotional and, well, kind of fake. But it’s none of those things, really. I want to help you understand what a personal brand is, so you can build yours with confidence.
Let’s Talk Personal Branding and Marketing Goals for 2021
But here, again, is the good news—2020 also got a lot of us thinking about our priorities. It may have even prompted you to look at your personal branding goals and realign them according to how you feel about yourself in the world now? Trust these thoughts, and consider a bit of a rebranding to better fit how you feel and who you are now.
5 Content Ideas to Build Your Brand (and Your Following!)
I’ve said it before and I’ll say it again: content is king when it comes to building your brand and gaining loyal followers. And yes, regular, SEO focused, quality blog posts are one of the best ways to build your brand and following. But they’re not the only way.
Using Book Trailers as Part of Your Book Marketing Strategy
Book trailers tell a story about your story, and make it much more tangible to your audience. Book trailers can make your book stand out and grab the attention of your audience on social media platforms and they’re easily sharable.
Is Substack the Brand Building Platform for You?
Substack is mostly beneficial to you as a brand building platform if you’re a content creator. I’ll explain those benefits below. First, let’s determine if Substack is the right brand building platform for YOU.