Book Marketing Tips
Branding, Publishing & Digital Marketing ResourcesPlus, you’ll get Jeniffer’s 10-Step Personal Branding Guide to get started today!
What a Personal Brand Is and Isn’t
I know that a lot of people have a sort of cringe reaction to the term Personal Brand, because it often seems icky, self-promotional and, well, kind of fake. But it’s none of those things, really. I want to help you understand what a personal brand is, so you can build yours with confidence.
Let’s Talk Personal Branding and Marketing Goals for 2021
But here, again, is the good news—2020 also got a lot of us thinking about our priorities. It may have even prompted you to look at your personal branding goals and realign them according to how you feel about yourself in the world now? Trust these thoughts, and consider a bit of a rebranding to better fit how you feel and who you are now.
5 Content Ideas to Build Your Brand (and Your Following!)
I’ve said it before and I’ll say it again: content is king when it comes to building your brand and gaining loyal followers. And yes, regular, SEO focused, quality blog posts are one of the best ways to build your brand and following. But they’re not the only way.
Using Book Trailers as Part of Your Book Marketing Strategy
Book trailers tell a story about your story, and make it much more tangible to your audience. Book trailers can make your book stand out and grab the attention of your audience on social media platforms and they’re easily sharable.
Is Substack the Brand Building Platform for You?
Substack is mostly beneficial to you as a brand building platform if you’re a content creator. I’ll explain those benefits below. First, let’s determine if Substack is the right brand building platform for YOU.
Using Paper.li as a Brand Building Platform
Paper.li is a great brand building platform because it offers so many valuable tools in one place. It lets you collect and share curated content, customize your page to fit your brand, and automates much of the process unlike other social platforms.
Hashtags for Authors and How to Use Them
Twitter has a large and supportive writing community, so you should take advantage of it by using the active hashtags for authors. Hashtags help grow your reach because they allow your tweets to be seen by an audience outside of your followers. It’s kind of the only way, really, besides getting a coveted retweet.
It’s Time to Submit Your Book for an Indie Book Award!
Not only does receiving a book award give you some clout, it builds trust with potential readers. It also makes your book more appealing to booksellers and librarians, which means a wider reach. Receiving a book award can also mean free publicity, whether via the organization granting the award, or media attention.
A BookBub Profile is a Great Marketing Tool
If you don’t already have a BookBub profile, you should create one! Why, you ask? Well, because all your online profiles work for you as part of your author marketing strategy without much work from you once those profiles are created.
Sometimes, You Just Need a Little Inspiration
If you’re anything like me, your inspiration may be waxing and waning a bit these days. There are even days that you want a bit of an escape, and that’s fine. Self-care is important!