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The Easy Start Guide Personal Branding: Some Extras

The Easy Start Guide Personal Branding: Some Extras

You’ve probably noticed that many successful entrepreneurs, writers, speakers and really anyone out there that’s thriving in their industry have head shots, bios and most likely a library of content out there on the web. You’ll need these things too!

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The Easy Start Guide to Personal Branding: Part Three

The Easy Start Guide to Personal Branding: Part Three

We already talked about social media presence and networking, but a major part of building and maintaining your personal brand is by creating content. Not just for your social media, but preferably for another source like a blog. Good content builds your audience’s trust and keeps them coming back.

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How to Guarantee A Dynamite Book Cover That Sells

How to Guarantee A Dynamite Book Cover That Sells

Yes, You Can Judge a Book By Its Cover (And Your Readers Will Too) We’ve all heard the old adage about judging outward appearances so many times, and it is good advice—when judging people. When it comes to actual books, like it or not, it’s the first way we judge them. Just today I was in an awesome local bookstore here in San Diego called Warwick's doing a special Bonus episode for my new...

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Using the Power of Color to Create a Winning Brand

Using the Power of Color to Create a Winning Brand

We are visual creatures. And do you know what draws our eye and sparks our imagination first? If you guessed color, you’re right. Color evokes ideas, imagery, and emotions.  In the world of marketing and branding, color builds associations—and those associations should, ideally, be connected to your brand. Why Color Matters for Winning Brands You may have noticed that certain colors are common...

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How to Develop a System for Creating and Organizing Content

How to Develop a System for Creating and Organizing Content

Content development is such a critical part of building and maintaining a loyal following, and yet, so many authors and entrepreneurs are overwhelmed by the idea of creating a steady flow of consistent content that attracts and resonates with their target audience. That’s why I include Content as one of the three pillars of successful tribe building, along with Audience, and Loyalty. If you know...

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You Don’t Need an NDA as an Author

You Don’t Need an NDA as an Author

One of the biggest mistakes we can make as new writers is not being savvy about how the industry works. I recently came across an old article from 2015 about the use of non- disclosure agreements, otherwise known as NDAs.

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Searching Google with Focus

Searching Google with Focus

Below is a guide to following Google with focus to get more out of your SEO. If you want your site or blog to rank higher in Google searches, you'll need to do a few things. I've broken it all down into easy to follow steps for you. So, give it a shot! Track incoming links It’s important that you pay attention to the engagement you get from all of your online content from social media to your...

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