Book Marketing Tips
Branding, Publishing & Digital Marketing ResourcesPlus, you’ll get Jeniffer’s 10-Step Personal Branding Guide to get started today!
Using CTAs in Your Author Marketing Strategy
CTA stands for Call to Action. They are those brief, yet intriguing prompts that encourage the reader to take the next step. In other words, they compel readers to act. This could mean clicking a link to read your blog, book your services, or to buy your book. Without the all important CTA as a reminder, or enticement, readers are far less likely to make their next move.
3 Tips for Converting Visitors into Subscribers
My previous blog was all about reader magnets, what they do and how you can use them. With this post I wanted to give you a few more tips on converting visitors into subscribers. Below are three easy to implement and highly effective strategies you can start using now. Converting Visitors into Subscribers With These Proven Tactics Well Placed Subscribe Buttons and CTAs (Call to action)...
Using Metadata as an Author: A Beginner’s Guide
As an author, if you’re not using metadata where and how you need to, you may be unknowingly stiffing your book sales. And here’s the thing—Metadata seems intimidating, but that doesn’t mean you can’t use it as one of your most powerful book selling tools.
Using Radish Fiction to Publish Your Writing
Radish Fiction is another app based platform for writers to publish and monetize their work and for readers to enjoy it. If you’re someone trying to make some extra money with your writing, or get your name out there, and you write consistently, this may be the platform for you!
How to Look Your Best on Zoom: Some Tips and Tricks
This has been the year of Zoom. And virtual meetings of all kinds— on Zoom and other platforms—are probably going to stick around on some level for the foreseeable future. So, if you haven’t already dialed in your Zoom game, or just need some tips on how to get your best Zoom on, this one’s for you.
Fable: A New Brand and Influence Building Platform?
There are a million potential brand and influence building platforms out there it seems, but the latest to catch my eye was Fable. What is Fable, you ask? Well, simply put, Fable is an app meant for creating and joining book clubs. Seems fun and full of possibility, right?
Marketing to Your Target Audience by Generation
Marketing to your target audience by generation, rather than an arbitrary age grouping, will be more nuanced, and allow you to appeal to specific values and interests.
Using Videos to Market Your Book or Build Your Brand
If you haven’t tried using video to market your book or build your brand yet, maybe it’s time to consider it! On social media, videos get more engagement than other types of posts.
What is #WritersLift and What Can it Do for You?
You’ve probably seen this hashtag all over Twitter and wondered what #WritersLift is all about, and if you should participate.
What a Personal Brand Is and Isn’t
I know that a lot of people have a sort of cringe reaction to the term Personal Brand, because it often seems icky, self-promotional and, well, kind of fake. But it’s none of those things, really. I want to help you understand what a personal brand is, so you can build yours with confidence.