by Jeniffer Thompson | Apr 22, 2021 | Ideas and Tips, Personal Branding, Social
There are a million potential brand and influence-building platforms out there it seems, but the latest to catch my eye was Fable. What is Fable, you ask? Well, simply put, Fable is an app meant for creating and joining book clubs. Seems fun and full of possibility,...
by Jeniffer Thompson | Apr 1, 2021 | Author Marketing, Digital Marketing, Selling Your Book
Doing the research to find your target audience is invaluable time spent. And there are many factors involved in finding your target audience, but thinking of marketing in terms of generations can really boost your efforts. Below are some things to consider when...
by Jeniffer Thompson | Mar 18, 2021 | Author Marketing, Content Creation, Ideas and Tips, Jeniffer Thompson, Personal Branding, Selling Your Book
If you haven’t tried using videos to market your book or build your brand yet, maybe it’s time to consider it! On social media, videos get more engagement than other types of posts. On Twitter alone, videos gets 10 times more engagement, according to Hootsuite. And...
by Jeniffer Thompson | Mar 2, 2021 | Author Marketing, Networking, Selling Your Book
You’ve probably seen this hashtag all over Twitter and wondered what #WritersLift is all about, and if you should participate. Well, it looks like you’re not the only one. I’ve gotten a few questions about it from clients too, so I decided to do some informal...
by Jeniffer Thompson | Jan 26, 2021 | Author Marketing, Jeniffer Thompson, Personal Branding
As you may already know, the idea of personal branding has been around for awhile now. But I’ve noticed there’s still a lot of confusion over what a personal brand is and what it isn’t. I know that a lot of people have a sort of cringe reaction to the term Personal...
