by Jeniffer Thompson | Jan 16, 2020 | Digital Marketing, Personal Branding, Social
Step One in Building Your Personal Brand: Get Online! As my regular readers may know, I give all kinds of step-by-steps on the specific points of building your personal brand. But I was thinking recently, what about the basics? And those people out there that are...
by Jeniffer Thompson | Jan 9, 2020 | Author Marketing, Book Covers, Book Design, Book Publishing, Jeniffer Thompson, Selling Your Book
Yes, You Can Judge a Book By Its Cover (And Your Readers Will Too) We’ve all heard the old adage about judging outward appearances so many times, and it is good advice—when judging people. When it comes to actual books, like it or not, it’s the first way we judge...
by Jeniffer Thompson | Dec 5, 2019 | Author Marketing, Digital Marketing, Selling Your Book
Book Reviews Are Essential To Your Marketing Strategy Congratulations! You’ve put in the time, energy and research into writing and publishing your very first book! But now what? Well, getting a few book reviews is a good start. When the time rolls around to start...
by Jeniffer Thompson | Nov 21, 2019 | Author Marketing, Digital Marketing, Jeniffer Thompson, Personal Branding
We are visual creatures. And do you know what draws our eye and sparks our imagination first? If you guessed color, you’re right. Color evokes ideas, imagery, and emotions. In the world of marketing and branding, color builds associations—and those associations...
by Jeniffer Thompson | Nov 13, 2019 | Author Marketing, Digital Marketing, Jeniffer Thompson, Personal Branding
Content development is such a critical part of building and maintaining a loyal following, and yet, so many authors and entrepreneurs are overwhelmed by the idea of creating a steady flow of consistent content that attracts and resonates with their target audience....
