by Jeniffer Thompson | Jul 23, 2025 | Ideas and Tips, Jeniffer Thompson, Personal Branding
A strong elevator pitch allows you to express what you’re all about and why you do what you do, all while simply introducing yourself. And it won’t sound awkward or unnatural if done right. This one brief statement will be memorable and accurately reflect your author...
by Jeniffer Thompson | Jul 9, 2025 | Author Marketing, Personal Branding, Selling Your Book
As an author, when you know your unique writer proposition (known as a unique value proposition in corporate branding terms) it allows you to stand out from the crowd. It tells your audience that you’re offering something that other authors in your genre don’t. So, I...
by Jeniffer Thompson | Jun 25, 2025 | Author Marketing, Ideas and Tips, Jeniffer Thompson, Personal Branding
Part of building an authentic, sustainable, and joyful author brand requires forming a messaging strategy for how you will communicate with your audience. Why? Because a messaging strategy helps you speak to your audience in a way that is consistently true to you, and...
by Jeniffer Thompson | Jun 11, 2025 | Ideas and Tips, Jeniffer Thompson, Personal Branding
The idea of having a personal brand is often viewed by authors as an inauthentic marketing gimmick, but it shouldn’t be. If your brand is a marketing gimmick, you’re doing it wrong. Your brand is meant to be the essence of who you are. When you have an author brand...
by Jeniffer Thompson | May 28, 2025 | Ideas and Tips, Personal Branding
Identifying your core values is an integral part of building your brand. These core values are the heart of who you are, what you stand for, and they drive your purpose for doing what you do. It’s part of the process of finding your authentic self so that you’ll...
