Book Marketing Tips
Branding, Publishing & Digital Marketing ResourcesPlus, you’ll get Jeniffer’s 10-Step Personal Branding Guide to get started today!
Your Author One-Sheet: The Details
An author one-sheet or sell-sheet is an essential piece of print marketing material for your book. It’s simply one sheet of paper(though it can be double sided if needed) containing all the important information about you and your book for promotional purposes.
Social Media Success: 5 Tips for Getting There
It can be argued that a social media presence doesn’t matter. But think about it. Where else are you going to be seen online? How will you get more traffic to your website? Will you be able to build a solid and consistent brand without it?
Promoting Yourself by Promoting Others
It may seem counterintuitive, but promoting yourself effectively can mean NOT promoting yourself. Wait, what?! Yes. When we think of our competition, we often think of our competitors as the enemy. But that’s not the case.
The Case for Sending Regular Newsletters
Sending regular newsletters is a fantastic way to keep your clients engaged and feeling connected to you with less effort and time than a regular blog post.
Reaching Out to Influencers: Advice from someone who’s done it!
Recently, I was asked about reaching out to influencers. A lovely student of mine (and all-around badass in her own right), Murisa Harba, asked if I could offer some guidance on how to go about this step.
2022 Personal Branding and Marketing Success: Your Roadmap
It’s a new year and though it’s just another changing of the calendar, this is a time to get motivated, be inspired and set new goals. Because checking in with yourself is a good way to stay accountable.
#PitMad: The Basics and Why it’s Worth A Shot
So, #PitMad is coming around again this week—Thursday December 2nd to be exact. This day-long, quarterly event on Twitter may already be on your radar, but if it’s not, or you’ve known about it but never participated, this article is for you!
Win An Indie Book Award: An Evergreen List of Where to Submit
Yes, even you can win an indie book award! But you can’t win if you don’t submit. I originally published this post in 2019, but the information below is evergreen. This are all longstanding, established, and legitimate book awards, and all the information you need to submit is listed below.
Using CTAs in Your Author Marketing Strategy
CTA stands for Call to Action. They are those brief, yet intriguing prompts that encourage the reader to take the next step. In other words, they compel readers to act. This could mean clicking a link to read your blog, book your services, or to buy your book. Without the all important CTA as a reminder, or enticement, readers are far less likely to make their next move.
3 Tips for Converting Visitors into Subscribers
My previous blog was all about reader magnets, what they do and how you can use them. With this post I wanted to give you a few more tips on converting visitors into subscribers. Below are three easy to implement and highly effective strategies you can start using now. Converting Visitors into Subscribers With These Proven Tactics Well Placed Subscribe Buttons and CTAs (Call to action)...