Book Marketing Tips
Branding, Publishing & Digital Marketing ResourcesPlus, you’ll get Jeniffer’s 10-Step Personal Branding Guide to get started today!

Hashtags: Why and How You Should Still Use Them
Hashtags have been around since 2007, and everyone at this point is likely familiar with them. But it’s rarer that we know how to use them properly, especially for marketing our personal brands.

Impostor Syndrome. Let’s Talk About It.
Impostor Syndrome Can Really Mess With You I know I go on a lot about putting yourself out there, letting your light shine, etc. But do you ever feel like you really don’t know what you’re doing? That you aren’t good enough to be a thought leader, speaker, or author on the subject of your passion? Here’s a secret—almost everyone gets that feeling at some point. It’s called impostor syndrome, and...

Staying Focused and Motivated When Everything Seems Chaotic
If you’ve been having trouble getting work done lately, you’re not alone. There’s a lot going on in the world and with all of it weighing on your mind, it can be really hard to stay focused and motivated on your work and other goals.

Media Kits: Some Advice from a Pro
You're Going to Need a Media Kit My last post covered press releases, what they are and why you need one for your book. Today I want to talk about your media kit. And what better advice could I give than that of an expert on media kits? So I reached out to Sandy Poirier, at Smith Publicity and asked her what she thought, so I could share her expertise with you. And she was kind enough to...

Your Press Release: Five Ways to Promote Your Book
A press release doesn’t just alert the press to your book, it also adds to your credibility and informs your audience about you and your book in a succinct way.

Influencers 101: Building Your Influence
So, you don’t have to go and ask for an opportunity necessarily—though you can. But more importantly: if you don’t show up to the party, you won’t get asked to dance.

Influencers 101: Influencer Collaboration
Knowing what type of influencer collaboration will work best for you is as simple as knowing your goals and being realistic about your expectations. So, if you’ve never collaborated before, start small, with mentions and shares on social media and move up towards the kind of partnerships that lead to co-promotions.

Influencers 101: The Power of Key Influencers
Because key influencer collaboration can be so beneficial to building your brand and expanding your own influence and reach, it’s important that you understand what influencers are and how you can find them.

Does Your WordPress Website Need Sprucing Up? Now is the Time!
In conclusion, now is as good a time as any to do some Wordpress website maintenance. Online activity is at an all-time high and you don’t want to be overlooked! Follow this checklist, test out those plugins, and make sure your site isn’t looking outdated or neglected.

Making Your Amazon Author Central Page the Best it Can Be
You probably already know that Amazon is kinda THE platform to sell books online. But did you know that your Amazon Central Author page can actually help you sell more books? Only if you use it to its full potential, of course. A professional looking Author Central page can help you sell your book because it proves your legitimacy and helps convert your readers into loyal fans!