by Jeniffer Thompson | Aug 11, 2020 | Author Marketing, Digital Marketing, Jeniffer Thompson, Personal Branding, Social
As some of you may have noticed, Facebook is notorious for making platform and algorithm changes often, and usually without warning or explanation. Why? Well, they make these changes because their purpose, as they say, is to connect people. And these changes,...
by Jeniffer Thompson | Jul 23, 2020 | Author Marketing, Content Creation, Digital Marketing, Ideas and Tips, Personal Branding, Selling Your Book
Hashtags have been around since 2007, and everyone at this point is likely familiar with them. But it’s rarer that we know how to use them properly, especially for marketing our personal brands. I sometimes feel like I rarely see them these days, and began wondering...
by Jeniffer Thompson | Jun 30, 2020 | Author Marketing, Ideas and Tips, Personal Branding
Impostor Syndrome Can Really Mess With You I know I go on a lot about putting yourself out there, letting your light shine, etc. But do you ever feel like you really don’t know what you’re doing? That you aren’t good enough to be a thought leader, speaker, or author...
by Jeniffer Thompson | Jun 22, 2020 | Author Marketing, Ideas and Tips, Jeniffer Thompson
Having a Hard Time Staying Focused and Motivated Lately? If you’ve been having trouble getting work done lately, you’re not alone. There’s a lot going on in the world and with all of it weighing on your mind, staying focused and motivated on your work and...
by Jeniffer Thompson | Jun 10, 2020 | Author Marketing, Ideas and Tips, Jeniffer Thompson, Personal Branding, Selling Your Book
You’re Going to Need a Media Kit My last post covered press releases, what they are and why you need one for your book. Today I want to talk about your media kit. And what better advice could I give than that of an expert on media kits? So I reached out...
by Jeniffer Thompson | May 27, 2020 | Author Marketing, Jeniffer Thompson, Selling Your Book
Today I’d like to tell you how to write a professional author press release, why they’re important, and how you can use them to promote your book. If you think a press release is meant only for big, breaking news, and very important people, you’re wrong....
