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You Can Sell Your Book Through the Power of a Loyal Fanbase

You Can Sell Your Book Through the Power of a Loyal Fanbase

by Jeniffer Thompson | Aug 18, 2020 | Author Marketing, Jeniffer Thompson, Networking, Personal Branding, Selling Your Book, Social

Want to Sell Your Book Successfully? You Need Loyal Fans!   I think there’s a common misconception that just writing a book brings fame and a following. Now, that may have been true (and still is to some extent) in traditional publishing, and before the social...
Getting a Lower Facebook Reach Lately? There May Be a Solution.

Getting a Lower Facebook Reach Lately? There May Be a Solution.

by Jeniffer Thompson | Aug 11, 2020 | Author Marketing, Digital Marketing, Jeniffer Thompson, Personal Branding, Social

  As some of you may have noticed, Facebook is notorious for making platform and algorithm changes often, and usually without warning or explanation. Why? Well, they make these changes because their purpose, as they say, is to connect people. And these changes,...
Hashtags: Why and How You Should Still Use Them

Hashtags: Why and How You Should Still Use Them

by Jeniffer Thompson | Jul 23, 2020 | Author Marketing, Content Creation, Digital Marketing, Ideas and Tips, Personal Branding, Selling Your Book

Hashtags have been around since 2007, and everyone at this point is likely familiar with them. But it’s rarer that we know how to use them properly, especially for marketing our personal brands. I sometimes feel like I rarely see them these days, and began wondering...
Impostor Syndrome. Let’s Talk About It.

Impostor Syndrome. Let’s Talk About It.

by Jeniffer Thompson | Jun 30, 2020 | Author Marketing, Ideas and Tips, Personal Branding

Impostor Syndrome Can Really Mess With You I know I go on a lot about putting yourself out there, letting your light shine, etc. But do you ever feel like you really don’t know what you’re doing? That you aren’t good enough to be a thought leader, speaker, or author...
Staying Focused and Motivated When Everything Seems Chaotic

Staying Focused and Motivated When Everything Seems Chaotic

by Jeniffer Thompson | Jun 22, 2020 | Author Marketing, Ideas and Tips, Jeniffer Thompson

Having a Hard Time Staying Focused and Motivated Lately?   If you’ve been having trouble getting work done lately, you’re not alone. There’s a lot going on in the world and with all of it weighing on your mind,  staying focused and motivated on your work and...
Media Kits: Some Advice from a Pro

Media Kits: Some Advice from a Pro

by Jeniffer Thompson | Jun 10, 2020 | Author Marketing, Ideas and Tips, Jeniffer Thompson, Personal Branding, Selling Your Book

You’re Going to Need a Media Kit   My last post covered press releases, what they are and why you need one for your book. Today I want to talk about your media kit. And what better advice could I give than that of an expert on media kits? So I reached out...
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Recent Posts

  • Some Thoughts on Using Social Media for Book Marketing
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  • Your Author Marketing Budget: How Much Time and Emotional Labor Can You Invest?
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  • A Glossary of Common Publishing Terms to Help Demystify Industry Jargon and Processes

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