by Jeniffer Thompson | Apr 1, 2021 | Author Marketing, Digital Marketing, Selling Your Book
Doing the research to find your target audience is invaluable time spent. And there are many factors involved in finding your target audience, but thinking of marketing in terms of generations can really boost your efforts. Below are some things to consider when...
by Jeniffer Thompson | Mar 18, 2021 | Author Marketing, Content Creation, Ideas and Tips, Jeniffer Thompson, Personal Branding, Selling Your Book
If you haven’t tried using videos to market your book or build your brand yet, maybe it’s time to consider it! On social media, videos get more engagement than other types of posts. On Twitter alone, videos gets 10 times more engagement, according to Hootsuite. And...
by Jeniffer Thompson | Mar 2, 2021 | Author Marketing, Networking, Selling Your Book
You’ve probably seen this hashtag all over Twitter and wondered what #WritersLift is all about, and if you should participate. Well, it looks like you’re not the only one. I’ve gotten a few questions about it from clients too, so I decided to do some informal...
by Jeniffer Thompson | Jan 26, 2021 | Author Marketing, Jeniffer Thompson, Personal Branding
As you may already know, the idea of personal branding has been around for awhile now. But I’ve noticed there’s still a lot of confusion over what a personal brand is and what it isn’t. I know that a lot of people have a sort of cringe reaction to the term Personal...
by Jeniffer Thompson | Jan 6, 2021 | Author Marketing, Ideas and Tips, Jeniffer Thompson, Personal Branding
New Year, New Personal Branding? 2020 was a doozy of a year and thank goodness it’s over, right?! We made it to the other side of that hill! But, here’s the reality—sorry to have to do this to you—not much is going to change right away. This is how things just...
by Jeniffer Thompson | Dec 15, 2020 | Author Marketing, Content Creation, Ideas and Tips, Jeniffer Thompson, Personal Branding, Selling Your Book, Social
A Blog Isn’t the Only Way to Build Your Brand I’ve said it before and I’ll say it again: content is king when it comes to building your brand and gaining loyal followers. And yes, regular, SEO focused, quality blog posts are one of the best ways to build your...
