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Planning a Successful Book Launch Part 2: Prepping Your Brand

Planning a Successful Book Launch Part 2: Prepping Your Brand

by Jeniffer Thompson | Apr 26, 2023 | Author Marketing, Events, Ideas and Tips, Networking, Personal Branding, Selling Your Book

Months before your book launch, before you even secure your book launch team, you’ll need to start prepping your brand for the big day. Below is your guide to making sure all your ducks are in a row and that your brand reflects that.  Prepping Your Brand for Your Book...
Planning a Successful Book Launch Part 1: Building a Book Launch Team

Planning a Successful Book Launch Part 1: Building a Book Launch Team

by Jeniffer Thompson | Apr 12, 2023 | Author Marketing, Events, Ideas and Tips, Selling Your Book

Planning a successful book launch requires thinking ahead, preparing well in advance, and of course, building a book launch team. This post is all about teams and is part one in a series designed to make sure you are on top of things so your upcoming book launch will...
Trademarking Book Titles: It’s Not Really a Thing

Trademarking Book Titles: It’s Not Really a Thing

by Jeniffer Thompson | Mar 22, 2023 | Book Publishing, Selling Your Book

Have you ever noticed that a lot of books will have the same title? And yet, I get asked this question pretty often: “How do I trademark my book title?” The simple answer is this: You can’t. But nothing is ever simple, is it?     When it...
Finding Your Comparable Titles: A Guide

Finding Your Comparable Titles: A Guide

by Jeniffer Thompson | Oct 19, 2022 | Author Marketing, Book Publishing, Ideas and Tips, Selling Your Book

One of those most important things you can do during your publishing process is to research and identify your comparable titles. What exactly does that mean, you may be wondering? Well, read on! This post is all about  finding your comparable titles, what they are,...
Using Google Trends for Book Marketing

Using Google Trends for Book Marketing

by Jeniffer Thompson | Sep 21, 2022 | Author Marketing, Digital Marketing, Ideas and Tips, Personal Branding, Search Engine Optimization, Selling Your Book

*This is an updated version of a post originally published on 12/1/20 Using Google Trends can help you more effectively plan your keyword usage for book marketing strategy and save you time on your social media campaigns and blog content creation. And Google Trends is...
Getting a Book Endorsement: Some Tips to Guide You

Getting a Book Endorsement: Some Tips to Guide You

by Jeniffer Thompson | Sep 7, 2022 | Author Marketing, Book Covers, Book Publishing, Jeniffer Thompson, Networking, Selling Your Book

Does Getting A Book Endorsement Really Help?    Getting a book endorsement from the right person can do wonders for your book. Why? Because it grabs your reader’s attention. When readers pick up a book, they make decisions very quickly about whether they want to...
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