by Jeniffer Thompson | Aug 26, 2021 | Author Marketing, Digital Marketing, Ideas and Tips, Jeniffer Thompson
My previous blog was all about reader magnets, what they do and how you can use them. With this post I wanted to give you a few more tips on converting visitors into subscribers. Below are three easy to implement and highly effective strategies you can start using...
by Jeniffer Thompson | Apr 1, 2021 | Author Marketing, Digital Marketing, Selling Your Book
Doing the research to find your target audience is invaluable time spent. And there are many factors involved in finding your target audience, but thinking of marketing in terms of generations can really boost your efforts. Below are some things to consider when...
by Jeniffer Thompson | Sep 8, 2020 | Author Marketing, Digital Marketing, Jeniffer Thompson, Selling Your Book
BookBub is One More Great Author Marketing Tool If you don’t already have a BookBub profile, I recommend that you create one! Why, you ask? Well, because all your online profiles work for you as part of your author marketing strategy without much work from you...
by Jeniffer Thompson | Aug 11, 2020 | Author Marketing, Digital Marketing, Jeniffer Thompson, Personal Branding, Social
As some of you may have noticed, Facebook is notorious for making platform and algorithm changes often, and usually without warning or explanation. Why? Well, they make these changes because their purpose, as they say, is to connect people. And these changes,...
by Jeniffer Thompson | Jul 23, 2020 | Author Marketing, Content Creation, Digital Marketing, Ideas and Tips, Personal Branding, Selling Your Book
Hashtags have been around since 2007, and everyone at this point is likely familiar with them. But it’s rarer that we know how to use them properly, especially for marketing our personal brands. I sometimes feel like I rarely see them these days, and began wondering...
by Jeniffer Thompson | May 7, 2020 | Author Marketing, Digital Marketing, Events, Ideas and Tips, Jeniffer Thompson, Networking, Personal Branding
Part Three: Building Your Influence Now that you’ve learned a bit about key influencers, where to find them, and how you can collaborate with them, let’s move on to bigger things. Because eventually you’ll want to start building your influence, so you can...