by Jeniffer Thompson | Jan 16, 2020 | Digital Marketing, Personal Branding, Social
Step One in Building Your Personal Brand: Get Online! As my regular readers may know, I give all kinds of step-by-steps on the specific points of building your personal brand. But I was thinking recently, what about the basics? And those people out there that are...
by Jeniffer Thompson | Dec 5, 2019 | Author Marketing, Digital Marketing, Selling Your Book
Book Reviews Are Essential To Your Marketing Strategy Congratulations! You’ve put in the time, energy and research into writing and publishing your very first book! But now what? Well, getting a few book reviews is a good start. When the time rolls around to start...
by Jeniffer Thompson | Nov 21, 2019 | Author Marketing, Digital Marketing, Jeniffer Thompson, Personal Branding
We are visual creatures. And do you know what draws our eye and sparks our imagination first? If you guessed color, you’re right. Color evokes ideas, imagery, and emotions. In the world of marketing and branding, color builds associations—and those associations...
by Jeniffer Thompson | Nov 13, 2019 | Author Marketing, Digital Marketing, Jeniffer Thompson, Personal Branding
Content development is such a critical part of building and maintaining a loyal following, and yet, so many authors and entrepreneurs are overwhelmed by the idea of creating a steady flow of consistent content that attracts and resonates with their target audience....
by Jeniffer Thompson | Jul 10, 2019 | Author Marketing, Book Publishing, Digital Marketing, Search Engine Optimization, Social
Below is a guide to following Google with focus to get more out of your SEO. If you want your site or blog to rank higher in Google searches, you’ll need to do a few things. I’ve broken it all down into easy to follow steps for you. So, give it a shot!...
by Jeniffer Thompson | Jul 10, 2019 | Author Marketing, Digital Marketing, Search Engine Optimization
In the age of digital marketing it’s critical that you attract the attention of your audience, and more importantly– retain their attention! But how do you rise above the noise of your competition and get noticed? Ironically, I’ve got just one word for...
