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Your Core Values: A Fun Exercise to Uncover the Heart of Your Brand

Your Core Values: A Fun Exercise to Uncover the Heart of Your Brand

by Jeniffer Thompson | May 28, 2025 | Ideas and Tips, Personal Branding

Identifying your core values is an integral part of building your brand. These core values are the heart of who you are, what you stand for, and they drive your purpose for doing what you do. It’s part of the process of finding your authentic self so that you’ll...
Growing Your Author Platform: 4 Steps to Increased Visibility

Growing Your Author Platform: 4 Steps to Increased Visibility

by Jeniffer Thompson | May 14, 2025 | Author Marketing, Ideas and Tips, Personal Branding

Having a brand and a platform means being visible. But how do you become visible? Growing your author platform and increasing your visibility is a process. Increasing your visibility isn’t the only work you will do to grow your author platform, but it happens...
Define Your Ideal Reader with This 4-Step Process

Define Your Ideal Reader with This 4-Step Process

by Jeniffer Thompson | Apr 30, 2025 | Author Marketing, Ideas and Tips, Selling Your Book

In my last blog I discussed why knowing your purpose for writing your book was key to building your roadmap to success. One aspect I covered was how essential it was to know your audience. Now, I’d like to go into more detail about discovering your audience and...
Helpful Tools for Indie Authors: Getting Focused and Organized

Helpful Tools for Indie Authors: Getting Focused and Organized

by Jeniffer Thompson | Apr 2, 2025 | Ideas and Tips, Jeniffer Thompson

I’m all about creating a sustainable plan for your book marketing and platform-building strategy. So, I’m always looking for helpful tools for indie authors that can assist them in managing their time and making their work easier.  In my last blog, I listed some tips...
Staying on Top of Content Creation: Some Tips

Staying on Top of Content Creation: Some Tips

by Jeniffer Thompson | Mar 19, 2025 | Author Marketing, Blogging, Content Creation, Ideas and Tips

One of the biggest challenges many of my clients (and myself, if I’m being honest) face is staying on top of content creation. It can be hard to find the time and to stay on task. But I also believe it’s possible to create a sustainable plan for growing your author...
Preparing for Publication: The Early Steps

Preparing for Publication: The Early Steps

by Jeniffer Thompson | Mar 5, 2025 | Author Marketing, Book Publishing, Ideas and Tips, Personal Branding

Preparing for publication starts much earlier than many indie authors expect. This is because you’ll need to have many things completed long before your book launch day to set yourself up for success.  Growing your author platform and building your brand are the first...
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Recent Posts

  • Your Core Values: A Fun Exercise to Uncover the Heart of Your Brand
  • Growing Your Author Platform: 4 Steps to Increased Visibility
  • Define Your Ideal Reader with This 4-Step Process
  • Knowing Your Purpose for Writing Your Book is Key
  • Helpful Tools for Indie Authors: Getting Focused and Organized

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