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Using the Power of Color to Create a Winning Brand

Using the Power of Color to Create a Winning Brand

by Jeniffer Thompson | Nov 21, 2019 | Author Marketing, Digital Marketing, Jeniffer Thompson, Personal Branding

We are visual creatures. And do you know what draws our eye and sparks our imagination first? If you guessed color, you’re right. Color evokes ideas, imagery, and emotions.  In the world of marketing and branding, color builds associations—and those associations...
How to Develop a System for Creating and Organizing Content

How to Develop a System for Creating and Organizing Content

by Jeniffer Thompson | Nov 13, 2019 | Author Marketing, Digital Marketing, Jeniffer Thompson, Personal Branding

Content development is such a critical part of building and maintaining a loyal following, and yet, so many authors and entrepreneurs are overwhelmed by the idea of creating a steady flow of consistent content that attracts and resonates with their target audience....
You Don’t Need an NDA as an Author

You Don’t Need an NDA as an Author

by Jeniffer Thompson | Oct 17, 2019 | Author Marketing, Book Publishing, Jeniffer Thompson

If You Want to be Taken Seriously, You Need to be Savvy with Your Queries One of the biggest mistakes we can make as new writers is not being savvy about how the industry works. I recently came across an old article from 2015 about the use of non- disclosure...
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Recent Posts

  • Why Book Endorsements Matter and How to Approach Them Without Stress
  • A Glossary of Common Publishing Terms to Help Demystify Industry Jargon and Processes
  • Annual Book Festivals By Region: Whether You Want to Attend or Participate, There’s Probably One Near You! 
  • Positioning Your Book Before You Self-Publish is Essential
  • Your Self-Publishing Timeline: What to Expect

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