by Jeniffer Thompson | Jan 9, 2020 | Author Marketing, Book Covers, Book Design, Book Publishing, Jeniffer Thompson, Selling Your Book
Yes, You Can Judge a Book By Its Cover (And Your Readers Will Too) We’ve all heard the old adage about judging outward appearances so many times, and it is good advice—when judging people. When it comes to actual books, like it or not, it’s the first way we judge...
by Jeniffer Thompson | Nov 21, 2019 | Author Marketing, Digital Marketing, Jeniffer Thompson, Personal Branding
We are visual creatures. And do you know what draws our eye and sparks our imagination first? If you guessed color, you’re right. Color evokes ideas, imagery, and emotions. In the world of marketing and branding, color builds associations—and those associations...
by Jeniffer Thompson | Nov 13, 2019 | Author Marketing, Digital Marketing, Jeniffer Thompson, Personal Branding
Content development is such a critical part of building and maintaining a loyal following, and yet, so many authors and entrepreneurs are overwhelmed by the idea of creating a steady flow of consistent content that attracts and resonates with their target audience....
by Jeniffer Thompson | Oct 17, 2019 | Author Marketing, Book Publishing, Jeniffer Thompson
If You Want to be Taken Seriously, You Need to be Savvy with Your Queries One of the biggest mistakes we can make as new writers is not being savvy about how the industry works. I recently came across an old article from 2015 about the use of non- disclosure...
