by Jeniffer Thompson | Jun 25, 2025 | Author Marketing, Ideas and Tips, Jeniffer Thompson, Personal Branding
Part of building an authentic, sustainable, and joyful author brand requires forming a messaging strategy for how you will communicate with your audience. Why? Because a messaging strategy helps you speak to your audience in a way that is consistently true to you, and...
by Jeniffer Thompson | Jun 11, 2025 | Ideas and Tips, Jeniffer Thompson, Personal Branding
The idea of having a personal brand is often viewed by authors as an inauthentic marketing gimmick, but it shouldn’t be. If your brand is a marketing gimmick, you’re doing it wrong. Your brand is meant to be the essence of who you are. When you have an author brand...
by Jeniffer Thompson | Apr 17, 2025 | Author Marketing, Jeniffer Thompson, Personal Branding
When I’m working with a new client, whether consulting on publishing a book or developing an author brand, we always begin by establishing goals. Why is this important? Because knowing your purpose for writing your book will allow you to develop a joyful and...
by Jeniffer Thompson | Apr 2, 2025 | Ideas and Tips, Jeniffer Thompson
I’m all about creating a sustainable plan for your book marketing and platform-building strategy. So, I’m always looking for helpful tools for indie authors that can assist them in managing their time and making their work easier. In my last blog, I listed some tips...
by Jeniffer Thompson | Oct 16, 2024 | Author Marketing, Digital Marketing, Ideas and Tips, Jeniffer Thompson, Selling Your Book
Of all of the things you do as an author, book marketing can be the most overwhelming. There is so much advice out there and it seems there is so much you’re supposed to be doing that it can be hard to know where to focus your book marketing energy. The thing is, you...
by Jeniffer Thompson | Sep 25, 2024 | Digital Marketing, Ideas and Tips, Jeniffer Thompson, Networking, Personal Branding
In the last few years LinkedIn has become more popular and has a growing membership. Apparently, the number of posts on LinkedIn has grown by 41% in the last three years. It’s also slowly changing. Because of this, there’s been talk about whether LinkedIn is more like...
