by Jeniffer Thompson | Feb 10, 2022 | Author Marketing, Ideas and Tips, Jeniffer Thompson, Personal Branding, Selling Your Book, Social
It may seem counterintuitive, but promoting yourself effectively can mean NOT promoting yourself at all. Wait, what?! Yes. Promoting your influencers and competitors is a great author marketing strategy. When we think of our competition, we often think of our...
by Jeniffer Thompson | Nov 30, 2021 | Author Marketing, Book Design, Events, Jeniffer Thompson, Selling Your Book
So, #PitMad is coming around again this week—Thursday December 2nd to be exact. This day-long, quarterly event on Twitter may already be on your radar, but if it’s not, or you’ve known about it but never participated, this article is for you! I did some...
by Jeniffer Thompson | Aug 26, 2021 | Author Marketing, Digital Marketing, Ideas and Tips, Jeniffer Thompson
My previous blog was all about reader magnets, what they do and how you can use them. With this post I wanted to give you a few more tips on converting visitors into subscribers. Below are three easy to implement and highly effective strategies you can start using...
by Jeniffer Thompson | Jun 24, 2021 | Author Marketing, Book Publishing, Jeniffer Thompson, Selling Your Book
As an author, if you’re not using metadata where and how you need to, you may be unknowingly stiffing your book sales. And here’s the thing—Metadata seems intimidating, but that doesn’t mean you can’t use it as one of your most powerful book selling tools. Below is...
by Jeniffer Thompson | May 6, 2021 | Jeniffer Thompson
This has been the year of Zoom. And virtual meetings of all kinds— on Zoom and other platforms—are probably going to stick around on some level for the foreseeable future. So, if you haven’t already dialed in your Zoom game, or just need some tips on how to get your...
by Jeniffer Thompson | Mar 18, 2021 | Author Marketing, Content Creation, Ideas and Tips, Jeniffer Thompson, Personal Branding, Selling Your Book
If you haven’t tried using videos to market your book or build your brand yet, maybe it’s time to consider it! On social media, videos get more engagement than other types of posts. On Twitter alone, videos gets 10 times more engagement, according to Hootsuite. And...
