by Jeniffer Thompson | Feb 4, 2026 | Events, Ideas and Tips, Networking
In a recent post I listed ten upcoming 2026 writers conferences that could benefit author-publishers, but in this post I want to focus on book festivals by region because book festivals are more reader-focused and listing them by region may inspire you to attend one...
by Jeniffer Thompson | Nov 5, 2025 | Author Marketing, Ideas and Tips, Personal Branding
I always recommend doing yearly, quarterly, and even monthly check-ins when building your author brand. These check-ins keep you focused and motivated to continue growing your platform and they keep you on track. I’ve written about yearly check-ins and quarterly...
by Jeniffer Thompson | Sep 3, 2025 | Ideas and Tips, Personal Branding
Your professional bio is your first step in building a memorable and polished personal brand. And I always recommend having several versions of your bio on hand for when they’re needed, but the short version is the one you’ll use again and again for many purposes. So,...
by Jeniffer Thompson | Jul 23, 2025 | Ideas and Tips, Jeniffer Thompson, Personal Branding
A strong elevator pitch allows you to express what you’re all about and why you do what you do, all while simply introducing yourself. And it won’t sound awkward or unnatural if done right. This one brief statement will be memorable and accurately reflect your author...
by Jeniffer Thompson | Jul 9, 2025 | Author Marketing, Personal Branding, Selling Your Book
As an author, when you know your unique writer proposition (known as a unique value proposition in corporate branding terms) it allows you to stand out from the crowd. It tells your audience that you’re offering something that other authors in your genre don’t. So, I...
by Jeniffer Thompson | Jun 25, 2025 | Author Marketing, Ideas and Tips, Jeniffer Thompson, Personal Branding
Part of building an authentic, sustainable, and joyful author brand requires forming a messaging strategy for how you will communicate with your audience. Why? Because a messaging strategy helps you speak to your audience in a way that is consistently true to you, and...
