by Jeniffer Thompson | May 14, 2025 | Author Marketing, Ideas and Tips, Personal Branding
Having a brand and a platform means being visible. But how do you become visible? Growing your author platform and increasing your visibility is a process. Increasing your visibility isn’t the only work you will do to grow your author platform, but it happens...
by Jeniffer Thompson | Apr 17, 2025 | Author Marketing, Jeniffer Thompson, Personal Branding
When I’m working with a new client, whether consulting on publishing a book or developing an author brand, we always begin by establishing goals. Why is this important? Because knowing your purpose for writing your book will allow you to develop a joyful and...
by Jeniffer Thompson | Mar 5, 2025 | Author Marketing, Book Publishing, Ideas and Tips, Personal Branding
Preparing for publication starts much earlier than many indie authors expect. This is because you’ll need to have many things completed long before your book launch day to set yourself up for success. Growing your author platform and building your brand are the first...
by Jeniffer Thompson | Sep 25, 2024 | Digital Marketing, Ideas and Tips, Jeniffer Thompson, Networking, Personal Branding
In the last few years LinkedIn has become more popular and has a growing membership. Apparently, the number of posts on LinkedIn has grown by 41% in the last three years. It’s also slowly changing. Because of this, there’s been talk about whether LinkedIn is more like...
by Jeniffer Thompson | Apr 3, 2024 | Author Marketing, Book Publishing, Events, Ideas and Tips, Networking
With the 2024 San Diego’s Writer’s Festival upon us I’ve been very busy with the planning and preparation. It’s also got me thinking about writer’s conferences in general, and why my co-founder, Marni Freedman, and I had a vision for the SDWF. Like many festivals now,...
by Jeniffer Thompson | Jan 24, 2024 | Author Marketing, Book Publishing, Ideas and Tips, Personal Branding
Publishing a book can be a fun, but often daunting task. First time publishers and authors often have many questions and the steps required to do it the right way can be confusing. My goal is to help guide you through the process and ensure that you are well-informed...
