by Jeniffer Thompson | Nov 16, 2022 | Author Marketing, Ideas and Tips, Personal Branding
I had to revamp this post from last year because reader magnets are still a powerful and simple tool for building your fanbase and your personal brand. If you’re not be familiar with the term reader magnet, you’re probably familiar with their use in practice....
by Jeniffer Thompson | Oct 5, 2022 | Author Marketing, Book Publishing, Ideas and Tips, Networking
When you’re building a career out of your writing, especially as a self-published author, it’s imperative that you seek out networking opportunities, find support groups and gain access to learning tools. There are many organizations and groups that...
by Jeniffer Thompson | Sep 21, 2022 | Author Marketing, Digital Marketing, Ideas and Tips, Personal Branding, Search Engine Optimization, Selling Your Book
*This is an updated version of a post originally published on 12/1/20 Using Google Trends can help you more effectively plan your keyword usage for book marketing strategy and save you time on your social media campaigns and blog content creation. And Google Trends is...
by Jeniffer Thompson | Sep 7, 2022 | Author Marketing, Book Covers, Book Publishing, Jeniffer Thompson, Networking, Selling Your Book
Does Getting A Book Endorsement Really Help? Getting a book endorsement from the right person can do wonders for your book. Why? Because it grabs your reader’s attention. When readers pick up a book, they make decisions very quickly about whether they want to...
by Jeniffer Thompson | Feb 10, 2022 | Author Marketing, Ideas and Tips, Jeniffer Thompson, Personal Branding, Selling Your Book, Social
It may seem counterintuitive, but promoting yourself effectively can mean NOT promoting yourself at all. Wait, what?! Yes. Promoting your influencers and competitors is a great author marketing strategy. When we think of our competition, we often think of our...
by Jeniffer Thompson | Jan 13, 2022 | Author Marketing, Ideas and Tips, Networking, Personal Branding, Social
Reaching Out to Influencers Isn’t as Scary as it Sounds As some of you may know, my Personal Branding masterclass emphasizes the importance of researching and connecting with influencers (you know, the people who influence your desired audience)....
