by Jeniffer Thompson | Jan 26, 2021 | Author Marketing, Jeniffer Thompson, Personal Branding
As you may already know, the idea of personal branding has been around for awhile now. But I’ve noticed there’s still a lot of confusion over what a personal brand is and what it isn’t. I know that a lot of people have a sort of cringe reaction to the term Personal...
by Jeniffer Thompson | Jan 6, 2021 | Author Marketing, Ideas and Tips, Jeniffer Thompson, Personal Branding
New Year, New Personal Branding? 2020 was a doozy of a year and thank goodness it’s over, right?! We made it to the other side of that hill! But, here’s the reality—sorry to have to do this to you—not much is going to change right away. This is how things just...
by Jeniffer Thompson | Dec 15, 2020 | Author Marketing, Content Creation, Ideas and Tips, Jeniffer Thompson, Personal Branding, Selling Your Book, Social
A Blog Isn’t the Only Way to Build Your Brand I’ve said it before and I’ll say it again: content is king when it comes to building your brand and gaining loyal followers. And yes, regular, SEO focused, quality blog posts are one of the best ways to build your...
by Jeniffer Thompson | Aug 18, 2020 | Author Marketing, Jeniffer Thompson, Networking, Personal Branding, Selling Your Book, Social
Want to Sell Your Book Successfully? You Need Loyal Fans! I think there’s a common misconception that just writing a book brings fame and a following. Now, that may have been true (and still is to some extent) in traditional publishing, and before the social...
by Jeniffer Thompson | Aug 11, 2020 | Author Marketing, Digital Marketing, Jeniffer Thompson, Personal Branding, Social
As some of you may have noticed, Facebook is notorious for making platform and algorithm changes often, and usually without warning or explanation. Why? Well, they make these changes because their purpose, as they say, is to connect people. And these changes,...
by Jeniffer Thompson | Jul 23, 2020 | Author Marketing, Content Creation, Digital Marketing, Ideas and Tips, Personal Branding, Selling Your Book
Hashtags have been around since 2007, and everyone at this point is likely familiar with them. But it’s rarer that we know how to use them properly, especially for marketing our personal brands. I sometimes feel like I rarely see them these days, and began wondering...
