by Jeniffer Thompson | Apr 1, 2021 | Author Marketing, Digital Marketing, Selling Your Book
Doing the research to find your target audience is invaluable time spent. And there are many factors involved in finding your target audience, but thinking of marketing in terms of generations can really boost your efforts. Below are some things to consider when...
by Jeniffer Thompson | Jan 9, 2020 | Author Marketing, Book Covers, Book Design, Book Publishing, Jeniffer Thompson, Selling Your Book
Yes, You Can Judge a Book By Its Cover (And Your Readers Will Too) We’ve all heard the old adage about judging outward appearances so many times, and it is good advice—when judging people. When it comes to actual books, like it or not, it’s the first way we judge...
by Jeniffer Thompson | Nov 13, 2019 | Author Marketing, Digital Marketing, Jeniffer Thompson, Personal Branding
Content development is such a critical part of building and maintaining a loyal following, and yet, so many authors and entrepreneurs are overwhelmed by the idea of creating a steady flow of consistent content that attracts and resonates with their target audience....
by Jeniffer Thompson | Jul 10, 2019 | Author Marketing, Book Publishing, Digital Marketing, Search Engine Optimization, Social
Below is a guide to following Google with focus to get more out of your SEO. If you want your site or blog to rank higher in Google searches, you’ll need to do a few things. I’ve broken it all down into easy to follow steps for you. So, give it a shot!...
by Jeniffer Thompson | Jul 10, 2019 | Author Marketing, Book Publishing, Digital Marketing, Social
Congratulations! You just won first place in a book awards contest! Now what? This post is about connecting the dots, oh, beautiful writer, connecting the dots of your success! Let’s be clear: No, book awards don’t sell books—it’s what you do with...