Do you send a regular newsletter to your subscribers? If not, maybe it’s time to consider it. Especially if you find writing regular blog posts to be time consuming or difficult. Perhaps a blog doesn’t naturally fit your writing style? Maybe a brief check-in is more your style?
Well, sending regular newsletters is a fantastic way to keep your audience engaged and feeling connected to you with less effort and time than a regular blog post. Newsletters can also be used to supplement your blog if you’re finding yourself out of ideas or short on time some months. Below, I’ll make a case for sending regular newsletters, so read on!
Some Statistics on the Power of Newsletters
Because email is so widely used, and often checked multiple times a day, newsletters are likely to be seen. Maybe even more than your social posts. THIS online email marketing blog had some statistics I found pretty compelling. You may too. Read their stats below!
People aren’t just using email to connect with family and friends either. 61% of consumers prefer to be contacted by brands through email, which is good news for your business.
Even better news? 99% of email users check their email every day, some as much as 20 times a day!
It’s often the first thing people do online; 58% of users check their email before they check out social media or the news.
In other words, sending regular newsletters can serve as an easy, breezy marketing strategy.
Other Good Reasons for Sending Regular Newsletters
It benefits your fans and followers!
A newsletter is by nature a way to keep subscribers up to date on what’s happening in your life and with your work. This means they don’t have to wonder what you’re working on, or when your next book will come out. It keeps them posted on your upcoming events, and other things they may be interested in. After all, if they’re subscribing to your newsletter, they’re likely your audience—meaning you have shared interests.
It benefits you!
If you’re not a blog writing person, a newsletter can often be an easier way to stay in touch and engage with your audience. Because it likely takes less time to update your subscribers on the latest news in your life than writing a well researched, formatted and edited blog post. You can simply tell them, as you would a friend, about the events you may be part of or just what you’ve been really excited about lately.
Sending A Regular Newsletter Doesn’t Have to Be Difficult
Newsletters can be short and sweet. You don’t have to cover every detail of your life in the past month. You can just say hi and check in with your subscribers. Your can talk about your pet. They can be used to promote upcoming events, or your latest book release. They can be personal, informing your readers of the projects you’ve been working on. This is not only inspirational to your readers, but it keeps them looking forward to what’s coming next. Sending regular newsletters keeps you on your subscribers minds. This in turn, also creates loyal fans, who root for your success and want to support you.
Some Examples of Newsletter Topics
- Topical news and how it relates to you and your readers
- Your latest activities and projects
- Readings, courses, conventions and festivals your audience may be interested in (this can be used as a way to collaborate with influencers!)
- Personal successes and even some struggles (things they may relate to)
- Your pets, your family, your latest weekend trip
- Books your excited about that your readers may enjoy too
Just remember to always throw in something related to your work or reference your past work as a reminder. Link your latest blog post! Or any media coverage you may have received. This will drive traffic to your website. And share your newsletter on your social channels to entice new subscribers. And share your social media links on your newsletter. Are you starting to connect the dots on how sending regular newsletters can benefit you? I hope so!
What do you think? Feeling inspired to start up a regular newsletter and see how it can grow your fanbase?!
