by Jeniffer Thompson | Mar 4, 2026 | Author Marketing, Book Publishing
Most author-publishers understand how much book endorsements matter, but the idea of seeking endorsements (or blurbs, in the industry) can feel so overwhelming that they hesitate to ever send a single email requesting them. But the process shouldn’t be stressful. I...
by Jeniffer Thompson | Feb 18, 2026 | Author Marketing, Book Publishing
Some of these common publishing terms may not seem so common if you’re a new author. Because the same terms are often used in different ways, it can also be confusing. Some terms are even used interchangeably. Because of this, I wanted to create this little...
by Jeniffer Thompson | Jan 21, 2026 | Book Publishing, Ideas and Tips, Selling Your Book
Positioning your book before you self-publish is an essential process that ensures your book is both discoverable and appealing to your audience. And what you learn from the process will be the foundation of your marketing strategy. As a publishing consultant, I...
by Jeniffer Thompson | Jan 7, 2026 | Author Marketing, Book Publishing, Selling Your Book
Many new authors believe their book is ready to publish when they’ve written the last page. But that’s not the case. There’s a whole list of to-dos you’ll need to prepare yourself for, from editing and brand preparation to developing your marketing strategy and...
by Jeniffer Thompson | Dec 10, 2025 | Author Marketing, Book Publishing, Events
I’ve been attending (and presenting at) writers conferences for many years now and I’ve always encouraged others to do the same. I’m so passionate about it, I even co-founded a writers festival! So, I made this list of ten 2026 writers conferences hoping to inspire my...
by Jeniffer Thompson | Nov 5, 2025 | Author Marketing, Ideas and Tips, Personal Branding
I always recommend doing yearly, quarterly, and even monthly check-ins when building your author brand. These check-ins keep you focused and motivated to continue growing your platform and they keep you on track. I’ve written about yearly check-ins and quarterly...
