by Jeniffer Thompson | Jan 21, 2026 | Book Publishing, Ideas and Tips, Selling Your Book
Positioning your book before you self-publish is an essential process that ensures your book is both discoverable and appealing to your audience. And what you learn from the process will be the foundation of your marketing strategy. As a publishing consultant, I...
by Jeniffer Thompson | Jan 7, 2026 | Author Marketing, Book Publishing, Selling Your Book
Many new authors believe their book is ready to publish when they’ve written the last page. But that’s not the case. There’s a whole list of to-dos you’ll need to prepare yourself for, from editing and brand preparation to developing your marketing strategy and...
by Jeniffer Thompson | Dec 10, 2025 | Author Marketing, Book Publishing, Events
I’ve been attending (and presenting at) writers conferences for many years now and I’ve always encouraged others to do the same. I’m so passionate about it, I even co-founded a writers festival! So, I made this list of ten 2026 writers conferences hoping to inspire my...
by Jeniffer Thompson | Nov 5, 2025 | Author Marketing, Ideas and Tips, Personal Branding
I always recommend doing yearly, quarterly, and even monthly check-ins when building your author brand. These check-ins keep you focused and motivated to continue growing your platform and they keep you on track. I’ve written about yearly check-ins and quarterly...
by Jeniffer Thompson | Oct 1, 2025 | Author Marketing, Ideas and Tips, Selling Your Book
Book reviews help sell your book in many ways and they hold a ton of marketing power. I’ve found that most new indie authors know this, but have no idea how to get book reviews so they don’t really put any effort into getting them. You can get them though, if you know...
by Jeniffer Thompson | Sep 17, 2025 | Author Marketing, Ideas and Tips, Jeniffer Thompson
So, you’ve written a book, or plan to. Now, what? Well, it’s time to put yourself out there. Because making yourself visible gives you the ability to attract and grow your audience before your book is even published. The more you’re seen and your voice heard, the more...
