by Jeniffer Thompson | Aug 6, 2025 | Author Marketing, Events, Ideas and Tips, Selling Your Book
For those planning on hosting an in-person event on launch day, I’d like to share some ideas and tips so that your book launch party goes smoothly and is memorable for your guests. Afterall, it’s your big day and you should be celebrating, not stressing out. ...
by Jeniffer Thompson | Jul 9, 2025 | Author Marketing, Personal Branding, Selling Your Book
As an author, when you know your unique writer proposition (known as a unique value proposition in corporate branding terms) it allows you to stand out from the crowd. It tells your audience that you’re offering something that other authors in your genre don’t. So, I...
by Jeniffer Thompson | Jun 25, 2025 | Author Marketing, Ideas and Tips, Jeniffer Thompson, Personal Branding
Part of building an authentic, sustainable, and joyful author brand requires forming a messaging strategy for how you will communicate with your audience. Why? Because a messaging strategy helps you speak to your audience in a way that is consistently true to you, and...
by Jeniffer Thompson | May 14, 2025 | Author Marketing, Ideas and Tips, Personal Branding
Having a brand and a platform means being visible. But how do you become visible? Growing your author platform and increasing your visibility is a process. Increasing your visibility isn’t the only work you will do to grow your author platform, but it happens...
by Jeniffer Thompson | Apr 30, 2025 | Author Marketing, Ideas and Tips, Selling Your Book
In my last blog I discussed why knowing your purpose for writing your book was key to building your roadmap to success. One aspect I covered was how essential it was to know your audience. Now, I’d like to go into more detail about discovering your audience and...
by Jeniffer Thompson | Apr 17, 2025 | Author Marketing, Jeniffer Thompson, Personal Branding
When I’m working with a new client, whether consulting on publishing a book or developing an author brand, we always begin by establishing goals. Why is this important? Because knowing your purpose for writing your book will allow you to develop a joyful and...
