by Jeniffer Thompson | Jun 25, 2025 | Author Marketing, Ideas and Tips, Jeniffer Thompson, Personal Branding
Part of building an authentic, sustainable, and joyful author brand requires forming a messaging strategy for how you will communicate with your audience. Why? Because a messaging strategy helps you speak to your audience in a way that is consistently true to you, and...
by Jeniffer Thompson | May 14, 2025 | Author Marketing, Ideas and Tips, Personal Branding
Having a brand and a platform means being visible. But how do you become visible? Growing your author platform and increasing your visibility is a process. Increasing your visibility isn’t the only work you will do to grow your author platform, but it happens...
by Jeniffer Thompson | Apr 30, 2025 | Author Marketing, Ideas and Tips, Selling Your Book
In my last blog I discussed why knowing your purpose for writing your book was key to building your roadmap to success. One aspect I covered was how essential it was to know your audience. Now, I’d like to go into more detail about discovering your audience and...
by Jeniffer Thompson | Apr 17, 2025 | Author Marketing, Jeniffer Thompson, Personal Branding
When I’m working with a new client, whether consulting on publishing a book or developing an author brand, we always begin by establishing goals. Why is this important? Because knowing your purpose for writing your book will allow you to develop a joyful and...
by Jeniffer Thompson | Mar 19, 2025 | Author Marketing, Blogging, Content Creation, Ideas and Tips
One of the biggest challenges many of my clients (and myself, if I’m being honest) face is staying on top of content creation. It can be hard to find the time and to stay on task. But I also believe it’s possible to create a sustainable plan for growing your author...
by Jeniffer Thompson | Mar 5, 2025 | Author Marketing, Book Publishing, Ideas and Tips, Personal Branding
Preparing for publication starts much earlier than many indie authors expect. This is because you’ll need to have many things completed long before your book launch day to set yourself up for success. Growing your author platform and building your brand are the first...
