by Jeniffer Thompson | Jan 6, 2021 | Author Marketing, Ideas and Tips, Jeniffer Thompson, Personal Branding
New Year, New Personal Branding? 2020 was a doozy of a year and thank goodness it’s over, right?! We made it to the other side of that hill! But, here’s the reality—sorry to have to do this to you—not much is going to change right away. This is how things just...
by Jeniffer Thompson | Dec 15, 2020 | Author Marketing, Content Creation, Ideas and Tips, Jeniffer Thompson, Personal Branding, Selling Your Book, Social
A Blog Isn’t the Only Way to Build Your Brand I’ve said it before and I’ll say it again: content is king when it comes to building your brand and gaining loyal followers. And yes, regular, SEO focused, quality blog posts are one of the best ways to build your...
by Jeniffer Thompson | Dec 9, 2020 | Jeniffer Thompson
Book Trailers Can Be a Fun and Effective Part of Your Book Marketing Strategy Book trailers have been around for a awhile now. But they’re still uncommon enough that they really stand out from other book marketing strategies. Although professional quality...
by Jeniffer Thompson | Oct 28, 2020 | Author Marketing, Jeniffer Thompson
Another Brand Building Platform?! I know. So many brand building platforms, so little time, right? Last week, I wrote about Paper.Li and how and why I suggest you use it as a brand building platform. And now, I want to tell you about Substack. Why? Because Substack...
by Jeniffer Thompson | Oct 21, 2020 | Author Marketing, Jeniffer Thompson
In a recent blog post about building your personal brand with Reddit I mentioned the platform, Paper.li. Paper.li is yet another potential brand building tool for authors, speakers and entrepreneurs. And because it has a lot of potential, I decided to follow up...
by Jeniffer Thompson | Sep 30, 2020 | Author Marketing, Jeniffer Thompson
Why You Should Use Hashtags as an Author on Twitter Twitter has a large and supportive writing community, so take advantage of it by using the current active hashtags for authors. Why? Because hashtags help you grow your reach. They let your tweet be seen by an...
